Samsung has a strong hand in almost all of the electronic device segment and with the continuous innovation, the company is significantly gaining market share. For instance, the Galaxy smartwatches are frequently evolving and gaining much popularity. In the recent report, it also showed that the company could get an edge in sales growth, however, there is a long way to get the leading position in capturing the market share.
According to the new report, Samsung has shipped 4.9 million smartwatches and fitness brands in Q1 2025. However, it ranked fourth globally in selling units and at the same time, it has captured market share with the rising growth of 74%.
For comparison, Apple has recorded a 5% annual growth with 16% market share, it is listed in second position, and surprisingly the Xiaomi holds 19% unit share with 44% annual growth. Meanwhile, Samsung holds 11% market share and is in the fourth position.
Notably, Samsung not only focused on improving the hardware of its watches but it is also committed to bring innovative feature implementations through new software updates. For Galaxy watches, it has already started developing the One UI 8 watch which will bring several new changes from the visual design to additional features.
