Samsung’s MONT FLEX Brand Marks Next-Gen Foldable Display Innovation

Samsung Display expanded its OLED industry by launching a new foldable screen brand called MONT Flex. Let’s explore the newly launched foldable screen brand.

Samsung Display is one of the leading brands in the display industry, and now, to maintain its legacy, it has introduced a new foldable screen brand called MONT Flex at the Korea Display Industry Show 2025. It seems to be a crucial turning point in its OLED technology innovation strategy and expanding its position in the flexible device field.

Samsung says the word MONT stands here for “mountain,” representing the pinnacle of creativity. The newly announced MONT Flex brand not only represents the spirit of conquering foldable screen technology but also conveys a clear technical direction through each character, as mentioned below:

“M” stands for the ability to withstand repeated folding and opening, “O” shows optical clarity, high flatness, and leaving no crease, “N” aims for ultra-thin bezel design & optimizing display space, and “T” exhibits the thin & light element, making the device more flexible and mobile. 

Samsung also assured that the new product is thinner, lighter, and even passes the durability test of 500,000 folds, which will help to set a new standard for reliability for the next-generation mobile displays.

The firm aims to attract more global partners and customers with the new foldable display brand, which will assert its leadership in the OLED industry.

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