Samsung TV Plus Update Delivers Sleeker and More Intuitive UI

Samsung has redefined imagination for intuitive and effortless entertainment within its TV segment. Meanwhile, Samsung TV Plus just received a massive transformation, setting revolutionary standards for discovering and enjoying content.

Basically, the company took it to the US Newsroom page to share that Samsung TV Plus, a leading Free Ad-Supported Streaming TV (FAST) service, has started receiving a major upgrade that transforms the viewer’s entire experience, with its new and sleek user interface, smarter navigation, and AI-powered personalization to offer more effortless entertainment.

More specifically, Samsung says that the latest upgrade to the Samsung TV Plus service significantly integrates a new and fully personalized home screen with an immersive browsing experience that is tailored to the audience’s preferences. This eventually leads to a more innovative content viewing experience for the users.

Meanwhile, some newly added upgrades to the Samsung TV Plus service are as follows:

• Personalized Home Screen: Catered to the user’s viewing experience and habits, the newly enhanced home screen quickly learns from the user’s preferences to primarily deliver favorite shows, channels, and genres.
• Linear-to-VOD Integration: This feature adds a capability so that the Samsung TV Plus service automatically shifts between linear programming and on-demand to offer flexibility.
• Immersive Browsing Experience: The latest upgrade significantly brings an all-new makeover to the design and overall user interface to offer a more simplified navigation with the help of resourceful metadata and high-quality images that in turn provide clear content.
• Live Events Spotlight: Lastly, the upgrade further brings a more improved experience and adds a spotlight feature when watching live events, including sports, breaking news, and even concerts, so that viewers never miss out on a single moment.

Well, with that, Samsung retains its strong leadership in delivering intuitive and personalized connected home entertainment to the viewers. At the same time, the company has just set a new standard in providing a more immersive viewing experience by launching its first-ever Micro RGB, expanding its ultra-premium TV segment.