Samsung Electronics announced the expansion of its partnership with Toyota Motor to bring its Smart Digital Signage solution to key markets.
In case you missed it, Samsung’s digital signage refers to its range of professional-grade displays and an integrated Samsung Smart Signage Platform (SSSP) for businesses to offer dynamic digital content.
The all-in-one SSSP is built into these displays, which include a media player and the MagicINFO software for remote content management, preventing the need for external hardware and simplifying setup and maintenance.
Now, Samsung has expanded its partnership with Toyota Motor, one of the world’s top-selling automakers, which will bring the company’s Smart Signage solutions to additional Toyota dealerships in key markets.
The company revealed that this expansion follows the successful large-scale digital transformation of 1,250 dealerships across 40 countries, completed in early 2025 in Europe.
Samsung integrates smart displays in crucial areas of Toyota’s digital dealerships, including reception desks, consultation booths, vehicle display zones, and customer lounges.
Noticeably, all of these displays are part of the QMC series with 4K UHD screens ranging from 43 to 98 inches, and the anti-glare panels & uniform bezels can be easily set up in either portrait or landscape mode. This permits customers to check Toyota’s car models, features, and offers, including building their ideal vehicle configuration directly on the screen.
Regarding this, Hoon Chung, Executive Vice President and Head of the Enterprise Business team, Visual Display (VD) Business at Samsung Electronics, stated, “Through our partnership with Toyota Motor, we’re proud to deliver innovative solutions that amplify the car-buying process for customers worldwide. We’re also committed to developing differentiated technologies tailored to the needs of globally diverse markets.”
