Samsung Electronics maintains its position in the top five best brands in the world for six consecutive years, this year with a brand value of 90.5 billion USD.
It’s crystal clear, the Korean tech giant has been quite active in maintaining its leading legacy in the tech market, for which it is continuously working on introducing innovative devices and advanced technologies. The struggle comes in favor of the company, as it has secured its position in the list of the world’s top five brands for 2025.
According to the “Best Global Brands 2025” list shared by the world’s leading brand consultancy organization, Interbrand, Samsung, with a brand value of 90.5 billion USD, ranked in fifth position in the listing of best global brands.
It is the sixth consecutive year that Samsung has been in the top 5 brands list, which makes it the only Asian company to maintain this position since 2020. Reportedly, there are a few main reasons behind this year’s ranking is its superior competitiveness in the field of AI, customer-centric brand strategy, strong investments in AI chips, and seamless user experience across devices.
Regarding this success, the President and Global Chief Marketing Officer of Samsung Electronics, Mr. Won-Jin Lee, stated, “Through innovation and open collaboration in the field of AI, Samsung wants to bring this technology closer to people’s daily lives. Going forward, we will continue to focus on enhancing the user experience, especially in the areas of health and safety, to make Samsung an even more beloved brand.”
It will be interesting to see whether Samsung will maintain its position in the top five global brands list in the coming years.
