Samsung secured second position in the global tablet market in Q3 2025, with 6.9 million tablet shipments, while its rival Apple leads the market.
A few months ago, International Data Corporation (IDC) revealed that Samsung has secured the leading position in the Indian tablet market by shipping 889,000 Galaxy Tab units in H1 2025.
Now, new data from Omdia reveals that Samsung saw minimal growth in the tablet market during the third quarter of this year. According to the data, the company shipped 6.9 million tablets in Q3 2025, which helps it to secure a 17.3% share of the market. It is just a 0.1% increase compared to the same period last year.
Apple leads the market with 14.3 million unit shipments and secured 35.6% market share. While other brands like Lenovo, Huawei, and Xiaomi are in third, fourth, and fifth position with 3.6 million, 3.1 million, and 2.6 million sales, respectively. However, in terms of market share based on Android tablet shipments, Samsung is leading the race.
Regarding these metrics, Omdia Research Manager Himani Mukka stated, “In Q3 2025, the market saw seasonal sell-in ahead of the holiday period in the West and both holiday and 11.11 sales in Asia-Pacific and China. However, sell-in is expected to remain muted and largely flat in Q4, with a similar outlook extending into 2026 as tablet replacement demand is projected to soften.”
However, Samsung’s tablet rivals are narrowing the gap with their continued growth at a faster pace. This suggests that Samsung needs to adopt a more innovative and different strategy for its tablet segment to attract buyers around the world.
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