Samsung may kill its voice assistant service “Bixby”

The South Korean tech conglomerate Samsung introduced its voice assistant service “Bixby” with the Galaxy S8 device back in the year 2017. After its launch, they even emerged a specific Bixby voice wake-up button on their Galaxy smartphone hardware. Not only that, but Samsung also provided various services and features with Bixby support, such as Bixby Routines and Bixby Vision. However, now it seems that the manufacturer intends to kill it.

Bixby is Samsung’s own voice assistant, just like Siri and Alexa. But it has been seen that Bixby is comparingly slow then Google’s Google Assistant, Amazon’s Alexa, and Apple’s Siri. Not just that, but Bixby was also found to be inaccurate and quite out-of-use for Galaxy phones which can be attributed as the reason for its future demise. By looking at the series of recent and older steps of Samsung, it seems that they are slowly cutting it down and even planning to eradicate it.

According to IT Home, Samsung has recently removed traces of Bixby from its various services and features. For example, its Bixby Routines, which was introduced with the Galaxy S10 device, previously required the activation of Bixby for access. But now, with One UI 5.0, they changed its name to “Modes & Routines” and forbid the requirement of Bixby to access it. Besides, even the power button personalization feature of RegiStar doesn’t contain the option for Bixby to be chosen but has Google Assistant instead.

Apart from these, the South Korean firm also removed the dedicated Bixby button from its Galaxy S20 model and later devices; instead, they only chose the regular volume and power buttons. Meanwhile, users can still wake up Bixby by long pressing the power key. Not only these, but the South Korean conglomerate also stopped developing the AR Bixby Vision in 2020, and since then, it isn’t seeing any improvements. They even planned to bring Google and Amazon to its Galaxy Home smart speakers, but it didn’t launch.

Those previously mentioned scenarios are clearly indicating that Samsung is slowly removing Bixby from its services and devices, which may lead to a complete demise in the future. However, they are still providing some of its features, like they recently made Bixby Routines available in some Galaxy A series devices, and the demise of Bixby has still not been officially announced by the company.