Samsung has already entered Q4 2025, but the Q3 2025 results are quite impressive, as the firm shipped over 60.6 million smartphone units.
Samsung has been leading the global smartphone market since the first quarter of this year, and now it has maintained its leading position also in Q3 2025, with 60.6 million units of Galaxy smartphone sales globally.
A reliable source, Omdia, revealed that Samsung saw a 6% year-on-year growth in smartphone shipments during the third quarter of 2025. During the same time last year (Q3 2024), Samsung earned a 19% share of the global smartphone market.
Reportedly, one of the major reasons behind this success is the recently launched Galaxy Z Fold 7 and Galaxy Z Flip 7. Apart from this, Samsung’s mid-to-low-end Galaxy A series, especially Galaxy A07 and Galaxy A17, saw massive sales in the Asia-Pacific and Middle East regions.
Whereas Samsung’s biggest rival, Apple, stands in second position with 56.5 million units, which helps it to meet 4% year-on-year growth. Coming to the overall global market, the smartphone shipment reached 320.1 million units during Q3 2025, showcasing just a 3% year-on-year growth.
Regarding this, Just Hong, Senior Research Manager at Omdia, stated, “Vendors may adopt different strategies to tackle this common challenge — securing channel funding early, prioritizing high-margin models, keeping mid- and low-end devices on a defensive stance, and leveraging scaling to strengthen supply chain bargaining power.”
