Something odd happened with the Galaxy S25 series this year. For the first time since 2019, a Galaxy S flagship isn’t following the usual sales pattern.
According to tipster Ice Universe, who cited data from Counterpoint Research and Hana Financial Investment, the S25 series saw a sales uptick around eight or nine months after launch. That’s bizarre. Android flagships don’t do that. Galaxy phones certainly don’t do that.
Every Galaxy S since the S10 has followed the same trajectory: solid launch, peak around month two or three, then a slow fade until the next model arrives. The S21, S22, S23, and S24 all fell off predictably. The S25 didn’t.
Ice Universe doesn’t think consumers suddenly changed their minds mid-cycle. More likely, Samsung is actively propping up sales through heavy discounts, carrier deals, and enterprise bulk orders. In other words, the company is treating the S25 like a year-round product instead of letting it die off quietly after six months.
That strategy mirrors Apple’s approach with the iPhone. The difference is Apple rarely needs to discount aggressively to keep momentum going.
There’s also another angle worth considering: the Galaxy S26 rumor mill. Leaks suggest next year’s model won’t bring much new to the table. If Samsung knows that, it makes sense to extend the S25’s lifecycle rather than rush people into a lackluster upgrade.
The rebound is real, but it required intervention. That suggests organic demand plateaued like it always does. Still, compared to the sharp drop-offs of the S22 and S23, this is one of the healthiest sales curves Samsung has managed in years.
Whether that’s sustainable without constant promotional pressure remains to be seen.
Via – Android Authority
