Samsung Electronics launches global campaign “Why Samsung” for Home Appliances
Samsung Electronics has launched a new global campaign under the title “Why Samsung,” which aims to highlight mainly four core values, including Bespoke AI, SmartThings, Security, and Reliability.
Samsung took its official newsroom to announce that the key aim behind this campaign is to deliver these core values and the messages behind them to consumers in over 50 countries through several digital platforms, such as Samsung.com, YouTube, and social media channels, beginning October 20.
To launch the campaign, the company shared a video that showcases the innovative AI technologies behind Bespoke AI. Samsung’s refrigerators, ovens, and other home appliances are all compatible with working together to create an intelligent AI kitchen.
Robot vacuum cleaners adapt to your lifestyles and requirements to deliver personalized experiences. All of these smart home appliances efficiently make users’ daily lives more convenient by saving time and effort.
Coming to Samsung’s SmartThings, which is a smart home platform, allows users to control multiple devices from a single interface and also offers unparalleled connectivity while serving as the central engine of the AI home.
Samsung integrates Knox with its smart appliances, which helps to protect from malware and external threats. Apart from this, the company also focuses on reliability by strengthening the quality, durability, and customer service of its home appliances, and offers Home Appliances Remote Management (HRM) service in over 120 countries to enhance the user experience.
Regarding this, Jessie Song, Vice President and Head of Marketing Group at Digital Appliances (DA) Business, Samsung Electronics, stated, “The ‘Why Samsung’ campaign brings together what truly defines Samsung appliances — innovative Bespoke AI, seamless SmartThings connectivity, trusted Knox security, and lasting reliability.”
