Samsung Teams Up with Disney & Pixar ‘Inside Out 2’ for Bespoke AI Laundry Launch
Samsung is partnering with Disney and Pixar to promote the Bespoke AI Laundry Combo in a new campaign video celebrating the release of “Inside Out 2.”.
In a new campaign video released on May 28, Samsung illustrates how Bespoke AI Laundry Combo takes the frustration out of an everyday household chore. The video was produced in collaboration with Disney and Pixar and showcased characters from “Inside Out 2,” which was released in theaters on June 14.
A Samsung commercial for their Bespoke AI Laundry Combo uses the characters from “Inside Out 2” to portray the emotional struggles of doing laundry. “Inside Out 2” introduces new emotions, which include anxiety, embarrassment, ennui, and envy, as the main character Riley turns 13 and faces her next set of challenges.
Jinny Jung, Vice President of Samsung Electronics, stated, “The collaboration with Disney and Pixar’s ‘Inside Out 2’ was refreshing because we were able to come up with new ways of storytelling.” Debuted in February, the Bespoke AI Laundry Combo proved very popular in Korea, with 1,000 machines sold within the initial three days right after its release to become the first heat pump washer dryer in the Korean market to reach the goal of over 10,000 sales.
The Bespoke AI Laundry Combo tries to remove complexities from laundry with two key features: eliminating the need to transfer clothes and saving up to 40% space. You can also monitor its status and a few other smart appliances through the AI Home app. AI EcoBubble optimizes the amount of detergent and wash time for different cycles based on the load’s weight, dirtiness, and more. The AI Energy Mode will help reduce energy consumption by up to 60% while washing and 30% while drying.
With the collaboration, Disney and Pixar’s “Inside Out 2” will feature fun takeovers at key retail locations globally with co-branded POS (point of sale) and POP (point of purchase). As anticipation builds for “Inside Out 2” before its global release in theaters on June 14, you can enjoy watching the campaign video on Samsung’s YouTube, Instagram, TikTok, and Facebook channels.