The Korean Electronics firm announced that it will offer an AI-powered translation service even for non-Korean speakers who are using its Galaxy S24 smartphones at Lotte Department Store branches.
The giant will make the service available from June 11 to July 10 at the three department store branches and three outlets in Seoul, Busan, and Euwang, south of the capital. The Galaxy S24 series supports translation in 16 languages, including English, Chinese, Japanese, German, Arabic, Indonesian, and Russian.
Interested customers can visit the information desk, tax refund counter, or global concierge at each store to use the service. Regarding this, a Samsung Electronics official stated, “We have prepared the ‘Galaxy AI’ translation service to offer an enhanced shopping experience for foreign customers visiting Lotte Department Stores and outlets.”
The brand also announced that it will continue to expand varied collaborations to offer innovative ‘Galaxy AI’ experiences that will make users’ daily lives more soothing and effortless. The aim behind this decision appears to be to enhance the shopping experience for foreign customers.
Samsung initially introduced the AI-powered tools under the title Galaxy AI on the Galaxy S24 series earlier this year. Now gearing up to bring the next-generation Galaxy S25 series, supposed to take the floor sometime in early 2025, which could bring more convenient Galaxy AI tools to enhance users’ daily life experience.
