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Samsung Supply OLEDs Display To BMW for vehicles

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HIGHLIGHTS

  • Mass production of OLED displays is expected to start in 2024.
  • Samsung is seeking to gain market share in OLED displays after closing the LCD panel business.
  • Reports data from Omdia suggest good profits in the Automotive business.

It hasn’t been long ago when Samsung chief & vice president Lee Jae Yong returned from his trip to Europe, where he met several people from different companies seeking m&A deals, where Samsung established a partnership with BMW to open a plant for supplying EV batteries.

Recently, on 24, Samsung has committed to supply OLED displays to BMW for their high-end series, especially sedans and the AUDI.BMW is a well-known German multinational manufacturer of luxury vehicles and motorcycles headquartered in Munich, Bavaria, Germany.

This is planned for mass production of OLED displays starting from 2024, and the partnership is expected to continue for 6 to 7 years after the mass production of 4 million BMW is complete from the Giheung plant.

Tier1 companies will be responsible for providing a supply network. Tier1 or one is the solution provider for supply networks, and these are generally the largest or the most technically-capable companies in the supply chain. They have the skills and resources to supply the critical components that OEMs need and have established processes for managing suppliers in the tiers below them.

Samsung also retired from the LCD panel business this month, where 300 employees were transferred to the semiconductor business, QD (Quantum Dot) OLED TV division, and small to moderate-sized OLED line, after transporting its last major fabrication glass into its L8-2 line in its Asan campus in South Chungcheong Province earlier this month.

Recently, Samsung also started a joint venture with Stellantis and struck a deal with TESLA for EV camera modules. It has also been doing R&D on EVs when it recently studied a TESLA Y model at their Samsung Seocho Building in southern Seoul. Last year, it also supplied OLEDs to their home player in automobiles, Hyundai Motor’s Ioniq 5. This is why Samsung is trying to expand & seek profits in future techs, such as OLEDs in the auto industry.

It is anticipated that Samsung is in its concluding phase of supplying OLED displays. Samsung has been heavily focusing on the European markets ever since the trip of vice president Lee Jae Yong to Europe, targeting to be the primary OEM supplier as it has come late in the game after the archrival in business LG, from their home turf, which has a whopping market share of 90% in this game.

The OLED display market is expected to grow more than 1000%, from KRW 56 billion in 2020 to KRW 680 billion by 2025. Although an official at Samsung Display declined to comment, saying, “We cannot confirm the details.”

However, the market for OLED displays shows otherwise because of continuous demand and the tech moving forward. This deal is expected to be almost complete, and Samsung will continue to seek more opportunities in the future.

Sources & References:


Harsh is a seasoned technology enthusiast with a deep passion for Android. Since its announcement in 2007, he has closely followed the evolution of this operating system, gaining a comprehensive understanding of its features and capabilities. His background in Android, IT, and Journalism has equipped him with the skills to analyze and present complex technological concepts in a clear and engaging manner. As the Editor-in-Chief at Samlover.com, Harsh is dedicated to sharing his knowledge and experiences about Android, services, and applications with the world.

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Samsung boosts North American AI with Former Apple Siri lead 

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Samsung is integrating its two North American AI research centers. On the other hand, it is also hiring a former Apple executive to lead the newly combined team. This step hints that Samsung is strengthening its AI research and development (R&D) efforts in North America. 

The reports suggest that the brand has made the announcement internally this week, around the same time Apple kicked off a much-anticipated expansion into AI, as revealed by the people who asked not to be identified since the changes have yet to be announced. 

The Korean giant is working on a new operation called the North America AI Center, integrating its teams in Toronto and Mountain View, California. Samsung’s research arm “Ecntralized” the two centers to improve operations and increase efficiency, according to an internal memo viewed by Bloomberg. The brand didn’t disclose the exact reason for what would happen to the two offices. 

This step directly suggests that the world’s two largest technology firms are getting more aggressive in AI. Murat Akback, a former Apple executive, will head up the division. According to the memo from the iPhone maker, Akback was  “responsible for defining and executing the strategy for Siri, Apple’s digital assistant, focusing on personalization, contextualization, and advancements in conversational and multimodal AI.” 

Apple announced a significant AI boost focusing on upgrading Siri and user experience through a system called Apple Intelligence. They hold OpenAI technology for some features but rely heavily on in-house development. On the other hand, the Korean giant integrated its North American AI research centers. He hired an ex-Apple AI expert, potentially to power up its AI development (R&D) in North America. They dedicatedly use Google Gemini technology for their AI mechanism. 

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June 2024 security is now live for Galaxy Z Flip 5 devices

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After introducing the June 2024 security patch to the Galaxy S series flagship devices, the company has now started rolling out the update to Galaxy Z Fold 5 devices; it is worth noting that the update has been spotted in the Central American regions.

Galaxy Z Flip 5 June 2024 Security Update: What’s New In This Update

As per the information, the Galaxy Z Fold 5 is spotted getting a June 2024 security patch update in Guatemala with the firmware version number F731BXXS2CXEA. With the latest update, you will get some new features that will improve the overall performance of the devices. The update is expected to be available to more units in the coming days.

The June 2024 security patch update for the Galaxy device will provide nearly 60 fixes, and Google has addressed 37 security vulnerabilities in the Android ecosystem. Meanwhile, Samsung has also brought 22 more patches that will improve the security of the Galaxy devices.

Additionally, the update may provide some new features that will improve the overall performance and enhancement of the devices. Along with this, the update may also offer some differences, which will enhance the overall performance and stability of the devices.

If you use the Galaxy Z Flip 5 in the Central American region, you should receive new update notifications on your device. If you haven’t received an update, you can manually check for it.

The Galaxy Z Flip 5 was launched back in 2023; the device came with Android 13, and later, it grabbed its first significant update in the form of Android 14 and One UI 6.1. According to the Samsung software policy, it will get a new update till five years from the launch, so the device, where the device will get four major OS update and several security patch updates for five years

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Samsung introduced a Smart Device platform called SmartThings Pro

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Smartthing pro

Samsung introduced a new platform called SmartThings Pro, which is dedicated to smart devices. It is a pretty advanced version of their existing SmartThings platform specifically designed for businesses, corporations, enterprises, and schools. It will be released soon in South Korea and expand globally by the end of 2024. 

Samsung Inroduces SmartThings Pro

Samsung introduced SmartThings Pro at the Infocomm 2024 expo in Las Vegas, USA. The giant assures that it is a hyper-connectivity platform that authorizes improved integration between smart devices and services; for instance, it can be used to link and adequately manage air conditioning, humidity control, lighting, security cameras, intelligent signage displays, temperature control, and TVs in a hotel or office space. 

SmartThings Pro offers a separate dashboard view for checking each device’s connection status through AI analysis. Its AI Energy Saving Mode can reduce the power consumption of devices such as AC and displays in a business environment. Samsung’s enterprise-grade smart device management platform will feature APIs that businesses and enterprises can use to merge their systems into SmartThings Pro. 

Cisco’s Control Hub will bring its famous video conferencing solution, whereas Aqara’s collaboration will enhance hotel guests’ experiences. The Korean giant has also started gearing up to integrate Quividi’s cloud-based customer data analysis platform. 

The Vice President of Samsung Electronics’ B2B Solutions Team, Park Chan-woo, stated, “We will further develop Samsung Electronics’ IoT solutions for the B2B market through SmartThings Pro. We will provide customized solutions optimized for everything from residential and commercial spaces to public facilities like schools.”   

Apart from this, the Korean giant also introduced its massive 420-inch display, The Wall, a modular Micro LED display. It features extremely high brightness, self-emissive pixels, perfect blacks, self-emissive pixels, and more. The brand has also displayed its transparent Micro LED TV technology. SmartThings Pro is compatible with intelligent digital signages and hotel TVs that run Tizen 7.0.

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