Samsung is aggressively expanding its mid-range Galaxy A-series to stand strong against its rivals in particular Asian regions.
The Korean tech giant is facing struggles in the Asian market as its rivals, including Apple and other Chinese brands, like Xiaomi, Oppo, & vivo already stand strong against it in Southeast Asia and the Middle East. To deal with this scene, the company is aiming for its budget-friendly Galaxy A-series to regain its position.
If the data from IDC is to be believed, Samsung’s market share in India last year was recorded at just 13.2% and now falls to 3.8 percentage points as compared to the previous year. Shipments also fell by more than 19% dropping Samsung from the leading top position to second place.
On the comparison side, Vivo rose to the top spot with a 16.6% market share, credit goes to its aggressive price cuts on its budget models; for instance, T3 Lite 5G and Y28s. Meanwhile, Apple also saw a countable rise, with shipments of 34.6% strengthening its presence in the Indian market after placing its first two Apple stores and expanding local manufacturing.
Samsung is facing struggles in maintaining its leading legacy in several regions including, the Middle East and Southeast Asia, against Chinese brands with different percentage rates. Now to counter the growing competition, the Korean tech giant is aggressively working on expanding the Galaxy A series, with plans to launch the Galaxy A56 and Galax A36 next month.
Regarding this competition, Daishin Securities analyst Park Kang-ho, states that; “Samsung wants to maintain its premium brand image, but that could lead to it losing market share to low-cost rivals.”
