Samsung
Samsung Electronics dominates the global TV market for 17 years straight
Samsung Electronics has been a powerhouse in the technology industry for many years, particularly in the TV market, where they have been the leading brand for 17 consecutive years. With a reputation for delivering high-quality, innovative products, Samsung Electronics has solidified its position as the go-to choice for consumers worldwide. Their continued dominance in the global TV market is a testament to their ability to stay ahead of the curve and consistently provide cutting-edge technology and features that meet customers’ evolving needs.
Samsung Electronics’ Winning Formula for Maintaining Its Position as No. 1 in the TV Market
According to market research firm Omdia, Samsung Electronics recorded a 29.7% share of the global TV market in terms of value in 2022.
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One of the key factors behind Samsung Electronics’ continued dominance in the global TV market is its premium product-oriented strategy. The company has consistently focused on delivering top-of-the-line products that offer the latest and greatest in terms of technology, design, and features. This approach has proven to be highly successful, with Samsung Electronics maintaining its position as the No. 1 brand in the TV market for an impressive 17 consecutive years. Central to this strategy has been the introduction of Samsung’s ‘Neo QLED’ technology, which has pushed the boundaries of what is possible in terms of picture quality, color accuracy, and contrast.
Samsung Electronics’s vice president visual display division, Cheol-gi Kim, said “The world’s No. 1 for 17 consecutive years is thanks to the love of consumers who trusted and chose Samsung TV”
In the premium TV market for more than $2,500, the total amount of QLED, including Samsung, was 46.2%, which has been consistently above 40% since 2019, proving once again that QLED products are the mainstream of premium TVs. Last year, Samsung TV maintained its solid No. 1 position in the premium market and in the 75-inch and larger market, beating several competitors.
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In the premium TV market, Samsung recorded a 48.6% share in terms of value last year. This share is more than the sum of shares from the 2nd to the 6th.
In the case of the 75-inch and larger ultra-large market, Samsung recorded a 36.1% share in terms of value. In particular, in the case of the 80-inch and larger ultra-large TV market, it recorded a 42.9% market share, continuing its steady strength in the ultra-large TV market.
Despite global economic uncertainties, Samsung Electronics was able to maintain its No. 1 position in the global TV market for17 consecutive years thanks to not only innovative products such as 8K, Neo QLED, and lifestyle TVs, but also Samsung TV ‘s ‘customer experience-centered, which has steadily strengthened user experience. DNA ‘ worked.
Samsung Electronics, which has been increasing its dominance in the global TV market by introducing ‘Bordeaux’ in 2006, ‘ LED TV ‘ in 2009, and ‘Smart TV ‘ in 2011, announced the beginning of next-generation TV by releasing QLED with quantum dot technology in 2017.
In 2018, ‘ QLED 8K ‘, Quantum Mini LED-based ‘ Neo QLED ‘ in 2021, and ‘MicroLED ‘ emits both light and color by itself were introduced for the first time, further solidifying its global No. 1 technological leadership.
In addition, ‘The Serif,’ ‘The Frame,’ ‘The Sero,’ ‘The Terrace,’ and ‘The Premier’ screens that reflect the various lifestyles and tastes of consumers were continuously introduced, creating a new market.
In 2022, eco-friendly solar cell remote controls will be applied to all TV models, and eco-packages that can be upcycled from product packaging materials can be further improved to reduce ink use by 90% and stapler-free products for a sustainable future. Eco-friendly efforts were also revealed. Portable screens ‘The Freestyle’ and ‘ OLED ‘ were also introduced to the market, broadening the range of consumer choices.
In a meeting at Samsung Medical Center in Seoul, Dr. Hon Pak, SVP, and head of Samsung’s Digital Health Team discussed AI, wearables, and their ability to revolutionize healthcare.
The discussion in the meeting emerged around two key themes: first, how advancements such as generative AI could be harnessed to improve healthcare, and second, Samsung’s ability to contribute to the future of healthcare was a key focus, possibly due to their ongoing innovations.
Professor Myung Jin Chung, Director of the Samsung AI Research Center at Samsung Medical Center, highlights the necessity of “lifelog” data assembled by wearable devices for a better understanding of the patient’s medical history. According to him, the future of AI is to extract this information straight from the user’s daily life and offer a better understanding of their health status.
A cardiologist, Dr. Blum, states that it will be better to continue health monitoring through smartwatches, which is key for early disease detection. He also highlights scenarios such as high blood pressure and atrial fibrillation where previous intervention is essential. He believes that smartwatches can offer valuable data for doctors to understand the root causes of the disease whereas AI helps to analyze this data and translate it into actionable insights for patients.
A diabetes specialist, Dr. Klonoff, punctuates the growing use of glucose monitoring, not only for diabetics but also for those pursuing a healthier lifestyle. He also considers it an essential as well as powerful tool when combined with other health data such as sleep, blood pressure, and activity. It is expected that this data, analyzed by wearables and AI, could offer a better understanding of overall metabolic health.
Recent reports reveal that the South Korean giant is also working on the implementation of wearable technologies capable of reading the glucose levels of its users. Apart from this, the giant is also deciding to develop non-invasive solutions for blood glucose monitoring, which would lead the company to get ahead of its long-time rival Apple in this area.
Samsung fans are eagerly waiting for the next Galaxy Unpacked event, which was previously supposed to be held in the second week of July. Now, finally, the exclusive date has been revealed for the event.
The Samsung Galaxy Unpacked event will take place on July 10, 2024, as the report says. The Korean giant is gearing up to introduce sixth-generation foldable phones and smart wearable gadgets.
- Galaxy Z Fold 6
- Galaxy Z Flip 6
- Galaxy Ring
This much-awaited Galaxy Unpacked event will take place in Paris. It appears to be a great choice, as Paris will host the 2024 Summer Olympics after that month, and Samsung is one of the leading worldwide sponsors of the games.
Before any official announcement, the leaks and rumors have already revealed much more regarding the specs, features, and design of the forthcoming devices, according to which the brand could also introduce an extra variant of the Flip 6 under the name Galaxy Z Fold 6 FE. This time, the giant will also reveal more about its very first Galaxy Ring.
Apart from these devices, we can also expect the Galaxy Watch 7 and at least one new pair of wireless earbuds to be introduced at the event; however, regarding these devices, nothing has officially been cleared yet, but it will be interesting to be a part of the event.
Samsung Electronics Canada is launching a new loyalty program for Canadians called ‘Samsung Rewards.’
The aim behind launching this Samsung Rewards program for Canadians is to earn points whenever they purchase qualifying Samsung products online. Interested parties can then compile points online for future Samsung product purchases.
Canadian Samsung Galaxy owners with a Samsung Account can easily enroll in the program and collect points with each qualifying purchase made on Samsung.ca or the Samsung Shop Application, earning 1 Samsung Reward Point for every $1 spent on eligible products. Points can be delivered towards a purchase of eligible products on Samsung.ca and the Samsung Shop App.
The Vice President of the Direct-to-Consumer Division, Samsung Canada, Krista Collinson, stated, “As retail shopping habits continue to evolve, Samsung is committed to growing with our customers so that they have the best possible experience.”
You can enjoy the exclusive benefits by just following these simple steps:
First, join Samsung Rewards by creating a free Samsung account and enrolling in the Samsung Rewards program. If you already have your account, then just sign up for Samsung Rewards through your Samsung account by using the email associated with your account.
Secondly, earn points when purchasing on Samsung.ca or in the Samsung Shop App and automatically receive points on every qualifying purchase.
At last, redeem your points, log in, and select Samsung Rewards for payment at checkout to get a discount using your points.