Samsung
Samsung Knox Enhances Security to Curb AI Misuse
Transparently, Samsung is now dedicatedly focusing on AI security, and ethics are gaining traction. The reason behind this seems to be their chairman’s emphasis on responsible AI use.
This suggests a growing trend within Samsung to get well-off and upgrade products and services that prioritize AI safety and ethical considerations. On May 22, industry sources reported that during the AI Seoul Summit held virtually on May 21, Lee Jae-young stated, “It is crucial to responsibly utilize the advantages of AI technology.”
He also added, “Globally, there must be discussions on how to minimize the misuse of AI and maximize its benefits during the innovation process.” This meeting followed up on discussions from the AI Safety Summit held in Bletchley Park in the U.K. in November 2023 and was the second meeting co-hosted by South Korea and the U.K.
Crimes using AI—for instance, breaches of personal information, corporate data theft, and financial sector hacking—are increasing globally, and now Samsung Electronics has been actively focusing attention on the safety of its AI products and services. The company is looking forward to preventing customer attrition in the AI market by increasing consumer trust.
Currently, Samsung has debuted the application of its security solution “Knox” to “Family Care,” which was revealed at its Suwon site. Samsung’s AI home appliances are connected through an integrated SmartThings platform and have improved security because of privacy concerns. During the Bespoke AI Media Day in April, the incorporation of Knox into each home appliance was heavily emphasized. Vice Chairman Han Jin-hee stated, “The core of Bespoke AI is trustworthy security,” adding, “We prioritize security so that consumers can use our products with confidence.”
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The Korean firm ‘Samsung Display’ is busily working on manufacturing displays for iPhone 16 Pro models, for which it has applied its latest materials called ‘M14.’
The new report says that Samsung Display has applied their latest materials, known as ‘M14’, to displays for iPhone 16 Pro models. This report suggests that the Korean giant will supply OLED panels with a set of M14 organic materials to the upcoming iPhone 16 Pro models of Apple, along with the Google Pixel 9 series.
Google is setting up to release the next-generation Pixel 9 series by the end of this year. Google has already confirmed that it will host a ‘Made by Google’ event on August 13 to unveil new smartphone products. Samsung’s chipset belongs to the M-series, which designates the highest-performing OLED panels with the latest materials for flagship smartphones.
The latest M14 is a breakthrough material, offering the best brightness and lifespan yet. It seems that domestic firms—for instance, Deoksan Nelux, Samsung SDI, and LG Chem—were named in M14. Deoksan Neolux offers red and green prime and an auxiliary material hole transport layer (HTL). whereas Samsung SDI is the green host, and LG Chem is the provider of the hole defense layer (a-EL) and the electron transport layer (ETL).
Apart from this, Apple is pleased with the decision by Samsung to supply the Google Pixel 9 with the same OLED advantages as the iPhone 16 Pro models. Apple is already actively working to introduce its next-gen iPhone 16 Pro models. It is expected that both the Google Pixel 9 and the iPhone 16 could arrive anytime in the second half of this year.
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Samsung is about to host its next biggest Galaxy Unpacked event of the year in Paris on July 10, 2024. Just right before the event, Samsung has announced the launch of a global billboard campaign in anticipation of the next chapter of Galaxy AI.
On June 26, the brand made the digital billboards live in multiple cities around the world, including Bangkok, Brasilia, Dubai, Ho Chi Minh City, London, Madrid, New York, Seoul, Tokyo, and Warsaw. The campaign video features a rotating 3D cube on a flat surface, followed by a projection of the Eiffel Tower and four stars representing Galaxy AI. In a way, it points out Samsung’s journey to unlock all-new experiences for the convenience of users everywhere.
With the campaign, Samsung is ushering in a world of possibilities that will soon change the way people maximize creativity, boost productivity, communicate without barriers, and so much more. Check out the video and prepare to discover Samsung’s latest cutting-edge innovations and the power of Galaxy AI at the Galaxy Unpacked event 2024 on July 10.
The Korean giant will launch a bunch of Galaxy products at the event, including its sixth-generation foldable phones, the Galaxy Z Fold 6 and Galaxy Z Flip 6. Apart from the foldable, more devices are also on the line, including its ever-first smart wearable ring called the Galaxy Ring, the Galaxy Buds 3 and Galaxy Buds 3 Pro, the Galaxy Watch Ultra, and the Galaxy Watch 7.
The most notable part of the event will be the Galaxy AI. The giant will also introduce One UI 6.1.1 on the Galaxy Z Fold 6 and Galaxy Z Flip 6. This update will bring dozens of AI-powered tools to expand the Galaxy AI.
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Samsung is going through a quite busy schedule, as it is about to launch its next-generation foldable, the Galaxy Z Fold 6and Galaxy Z Flip 6, and a few more wearable products. Meanwhile, it has also started working on the flagship Galaxy S25 series, which is supposed to be launched in early 2025. The forthcoming series is rumored to use MediaTek chips.
If the rumor is to be believed, Samsung may shake hands with MediaTek chips for its upcoming Galaxy S25 series. The report hints particularly at going with the flagship Dimensity 9400 chip, potentially alongside the Snapdragon 8 Gen 4 and Samsung’s own Exynos 2500. This cloud resulted in Samsung’s next flagship family featuring three different systems on chips (SoCs) across various markets.
If this report comes true, then it could be the reason for reducing the price of the series. The MediaTek chip may be budgetable as compared to Qualcomm’s SoC. However, it has yet to be confirmed that Samsung’s consideration of the high-end MediaTek chipset is due to Qualcomm’s rumored price hike for the Snapdragon 8 Gen 4 or poor yields on the Exynos 2500.
The current Snapdragon 8 Gen 3 SoC costs approximately $190–$200, but it seems that its successor, Snapdragon 8 Gen 4, might be priced as high as $260 per unit. Additionally, the yield of 3nm Exynos 2500 is only about 40%, falling short of the necessary 60% for mass production. It is also reported that the Korean giant is now working on upgrading its Exynos 2500 by August.
If the yields of the brand remain low and Qualcomm’s next-generation chipset could be costly, it could be beneficial for Samsung to use MediaTek in their chipset lineup. This move could also serve as a consultation tactic with Qualcomm, providing Samsung with more flexibility in its approach to the production of its upcoming Galaxy S25 family.
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