Transparently, Samsung is now dedicatedly focusing on AI security, and ethics are gaining traction. The reason behind this seems to be their chairman’s emphasis on responsible AI use.
This suggests a growing trend within Samsung to get well-off and upgrade products and services that prioritize AI safety and ethical considerations. On May 22, industry sources reported that during the AI Seoul Summit held virtually on May 21, Lee Jae-young stated, “It is crucial to responsibly utilize the advantages of AI technology.”
He also added, “Globally, there must be discussions on how to minimize the misuse of AI and maximize its benefits during the innovation process.” This meeting followed up on discussions from the AI Safety Summit held in Bletchley Park in the U.K. in November 2023 and was the second meeting co-hosted by South Korea and the U.K.
Crimes using AI—for instance, breaches of personal information, corporate data theft, and financial sector hacking—are increasing globally, and now Samsung Electronics has been actively focusing attention on the safety of its AI products and services. The company is looking forward to preventing customer attrition in the AI market by increasing consumer trust.
Currently, Samsung has debuted the application of its security solution “Knox” to “Family Care,” which was revealed at its Suwon site. Samsung’s AI home appliances are connected through an integrated SmartThings platform and have improved security because of privacy concerns. During the Bespoke AI Media Day in April, the incorporation of Knox into each home appliance was heavily emphasized. Vice Chairman Han Jin-hee stated, “The core of Bespoke AI is trustworthy security,” adding, “We prioritize security so that consumers can use our products with confidence.”
