Samsung Leads European Smartphone Market in Q1 2024
Samsung never fails to maintain its legacy of leading the tech market. This is what new reports are proving, since in Europe, the company managed to widen the gap between itself and its rival Apple.
If the latest metrics from Counterpoint Research are to be believed, Samsung was the biggest smartphone brand in Q1 2024. Its market share was 32%, and its sales increased by 7% in the first quarter of this year as compared to the first of last year (Q1 2023). However, somewhere, the Galaxy S24 series is the key reason behind the increment in sales since it was already reported that within a few days after its launch, the Galaxy S24 broke its predecessor’s Galaxy S23 series’ sales record.
While its sales volume increase was not as good as the overall sales rise in the European market, which was at 10%, For the first time in two years, the South Korean firm regained its number one position in central and eastern European regions from Xiaomi. Apple scored a 25% share of the European smartphone market, two percentage points lower than last year. This means that iPhone sales decreased this year. Not only this, but iPhone sales are also expected to continue dropping until the launch of the iPhone 16 in Q4 2024.
Xiaomi’s sales increased by 11% over 2023, and its overall market share in the European smartphone market earned 18%. Honor and Realme were the brands that showed the highest growth, and noticeably, Honor’s sales increased by 67% to reach a market share of 4%, whereas Reamle’s sales rose by 59% to reach a market share of 4%.