Samsung
Samsung Leads European Smartphone Market in Q1 2024
Samsung never fails to maintain its legacy of leading the tech market. This is what new reports are proving, since in Europe, the company managed to widen the gap between itself and its rival Apple.
If the latest metrics from Counterpoint Research are to be believed, Samsung was the biggest smartphone brand in Q1 2024. Its market share was 32%, and its sales increased by 7% in the first quarter of this year as compared to the first of last year (Q1 2023). However, somewhere, the Galaxy S24 series is the key reason behind the increment in sales since it was already reported that within a few days after its launch, the Galaxy S24 broke its predecessor’s Galaxy S23 series’ sales record.
While its sales volume increase was not as good as the overall sales rise in the European market, which was at 10%, For the first time in two years, the South Korean firm regained its number one position in central and eastern European regions from Xiaomi. Apple scored a 25% share of the European smartphone market, two percentage points lower than last year. This means that iPhone sales decreased this year. Not only this, but iPhone sales are also expected to continue dropping until the launch of the iPhone 16 in Q4 2024.
Xiaomi’s sales increased by 11% over 2023, and its overall market share in the European smartphone market earned 18%. Honor and Realme were the brands that showed the highest growth, and noticeably, Honor’s sales increased by 67% to reach a market share of 4%, whereas Reamle’s sales rose by 59% to reach a market share of 4%.
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The Korean firm ‘Samsung Display’ is busily working on manufacturing displays for iPhone 16 Pro models, for which it has applied its latest materials called ‘M14.’
The new report says that Samsung Display has applied their latest materials, known as ‘M14’, to displays for iPhone 16 Pro models. This report suggests that the Korean giant will supply OLED panels with a set of M14 organic materials to the upcoming iPhone 16 Pro models of Apple, along with the Google Pixel 9 series.
Google is setting up to release the next-generation Pixel 9 series by the end of this year. Google has already confirmed that it will host a ‘Made by Google’ event on August 13 to unveil new smartphone products. Samsung’s chipset belongs to the M-series, which designates the highest-performing OLED panels with the latest materials for flagship smartphones.
The latest M14 is a breakthrough material, offering the best brightness and lifespan yet. It seems that domestic firms—for instance, Deoksan Nelux, Samsung SDI, and LG Chem—were named in M14. Deoksan Neolux offers red and green prime and an auxiliary material hole transport layer (HTL). whereas Samsung SDI is the green host, and LG Chem is the provider of the hole defense layer (a-EL) and the electron transport layer (ETL).
Apart from this, Apple is pleased with the decision by Samsung to supply the Google Pixel 9 with the same OLED advantages as the iPhone 16 Pro models. Apple is already actively working to introduce its next-gen iPhone 16 Pro models. It is expected that both the Google Pixel 9 and the iPhone 16 could arrive anytime in the second half of this year.
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Samsung is about to host its next biggest Galaxy Unpacked event of the year in Paris on July 10, 2024. Just right before the event, Samsung has announced the launch of a global billboard campaign in anticipation of the next chapter of Galaxy AI.
On June 26, the brand made the digital billboards live in multiple cities around the world, including Bangkok, Brasilia, Dubai, Ho Chi Minh City, London, Madrid, New York, Seoul, Tokyo, and Warsaw. The campaign video features a rotating 3D cube on a flat surface, followed by a projection of the Eiffel Tower and four stars representing Galaxy AI. In a way, it points out Samsung’s journey to unlock all-new experiences for the convenience of users everywhere.
With the campaign, Samsung is ushering in a world of possibilities that will soon change the way people maximize creativity, boost productivity, communicate without barriers, and so much more. Check out the video and prepare to discover Samsung’s latest cutting-edge innovations and the power of Galaxy AI at the Galaxy Unpacked event 2024 on July 10.
The Korean giant will launch a bunch of Galaxy products at the event, including its sixth-generation foldable phones, the Galaxy Z Fold 6 and Galaxy Z Flip 6. Apart from the foldable, more devices are also on the line, including its ever-first smart wearable ring called the Galaxy Ring, the Galaxy Buds 3 and Galaxy Buds 3 Pro, the Galaxy Watch Ultra, and the Galaxy Watch 7.
The most notable part of the event will be the Galaxy AI. The giant will also introduce One UI 6.1.1 on the Galaxy Z Fold 6 and Galaxy Z Flip 6. This update will bring dozens of AI-powered tools to expand the Galaxy AI.
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Samsung is going through a quite busy schedule, as it is about to launch its next-generation foldable, the Galaxy Z Fold 6and Galaxy Z Flip 6, and a few more wearable products. Meanwhile, it has also started working on the flagship Galaxy S25 series, which is supposed to be launched in early 2025. The forthcoming series is rumored to use MediaTek chips.
If the rumor is to be believed, Samsung may shake hands with MediaTek chips for its upcoming Galaxy S25 series. The report hints particularly at going with the flagship Dimensity 9400 chip, potentially alongside the Snapdragon 8 Gen 4 and Samsung’s own Exynos 2500. This cloud resulted in Samsung’s next flagship family featuring three different systems on chips (SoCs) across various markets.
If this report comes true, then it could be the reason for reducing the price of the series. The MediaTek chip may be budgetable as compared to Qualcomm’s SoC. However, it has yet to be confirmed that Samsung’s consideration of the high-end MediaTek chipset is due to Qualcomm’s rumored price hike for the Snapdragon 8 Gen 4 or poor yields on the Exynos 2500.
The current Snapdragon 8 Gen 3 SoC costs approximately $190–$200, but it seems that its successor, Snapdragon 8 Gen 4, might be priced as high as $260 per unit. Additionally, the yield of 3nm Exynos 2500 is only about 40%, falling short of the necessary 60% for mass production. It is also reported that the Korean giant is now working on upgrading its Exynos 2500 by August.
If the yields of the brand remain low and Qualcomm’s next-generation chipset could be costly, it could be beneficial for Samsung to use MediaTek in their chipset lineup. This move could also serve as a consultation tactic with Qualcomm, providing Samsung with more flexibility in its approach to the production of its upcoming Galaxy S25 family.
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