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Samsung collab with ITV to showcase the Galaxy S23 Ultra in ‘Capture the Nights’

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The South Korean tech conglomerate Samsung launched its new flagship, the Galaxy S23 series. To bring this device to more and more people’s eyes, the company is using every possible and unique way to advertise it. To make the advertisement even more enhanced, Samsung joined hands with ITV to showcase its new high-end device in the ‘Capture the Night’ series of ads. 

Informatively, the ‘Capture the Night’ ad series broadcasts each Saturday, starring the singer cum songwriters Fleur East and Olly Murs. They set different friendly challenges every week, using the Galaxy S23 Ultra device in it. It is to highlight the device’s camera abilities and creativity. The challenges that will be shown in the ads will be related to the device’s key features, such as Nightography, S Pen, Object Eraser, and 200MP camera. 

The Samsung Galaxy S23 Ultra display: A worthy contender for iPhone 14 Pro?

Annika Bizon, marketing and omnichannel strategy Director at Samsung Electronics stated, “As part of our omnichannel strategy for this launch, we view television advertising as a key medium to build awareness with customers old and new, and really deliver for the brand. Saturday night TV is a UK institution, so where better to partner than with ITV, Fleur, and Olly to ‘Share the Epic’ in homes up and down the country.”

Informatively, a total of four ads will be telecasted as part of ITV, and Samsung’s this partnership, of which the first episode will be live on March 4th, 2nd on 11th, 3rd on 18th, 4th on 25th, and the last one will be live on April 1st. These Galaxy S23 Ultra ads will feature the phrase “Can you send me that?”. It is to see surely a good way of advertising, and we are expecting positive aftereffects of this way.


Harsh is a seasoned technology enthusiast with a deep passion for Android. Since its announcement in 2007, he has closely followed the evolution of this operating system, gaining a comprehensive understanding of its features and capabilities. His background in Android, IT, and Journalism has equipped him with the skills to analyze and present complex technological concepts in a clear and engaging manner. As the Editor-in-Chief at Samlover.com, Harsh is dedicated to sharing his knowledge and experiences about Android, services, and applications with the world.

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Samsung Teams Up with Action Sports Leagues for Paris 2024

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The Korean brand ‘Samsung’ is not just leading the tech industry but also sponsoring the Olympics and Paralympics. Now, it is shaking hands with surfing, skateboarding, and breaking leagues to promote these sports as well as their communities on the road to the 2024 Paris Olympics. 

Earlier this year, the official theme Samsung announced for the Olympic and Paralympic Games Paris 2024 was ‘Open always wins’. This theme pretends that Samsung values open-mindedness and new experiences. The giants believe that surfing, skateboarding, and breaking are all important aspects of this theme, and they plan to support these sports as well as their communities.

Stephanie Choi, EVP and Head of Marketing for Mobile Experience Business at Samsung Electronics, stated that “an “open mindset to try new things, the determination to push the limits of what’s possible, and a culture of inclusivity that embraces everyone lie at the heart of each sport. These attributes are something we at Samsung are also passionate about, and we are honored to support these three organizations and their athletes and recognize their communities—nnot only as the countdown to Paris 2024 continues, but as they work to open their sports to the world every day.”

Samsung will engage WSL, SLS, and PBT athletes and fan bases at key events on the Road to the Games. On behalf of this new collaboration, Samsung will introduce a new initiative next month that will showcase the legendary athletes and unique cultures of surfing, skateboarding, and breaking communities. 

It is expected that more detailed information regarding this new collaboration, community initiative, and partnership activities will come soon in the coming weeks.


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Here’s Key Details Of Samsung Exynos 1480

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The Korean brand ‘Samsung’ recently introduced its mid-range smartphone, the Galaxy A55, which is powered by the Exynos 1480 chipset. Let’s take a closer look at this chipset. 

Initially, Samsung did not announce the name of the chipset, but now it appears that the giants are now setting up to formally announce their latest mid-range Exynos chipset. The fans eagerly wanted to know the key details of the Exynos 1480 mid-range chipset. So here we are mentioning the key details of the chipset: 

Samsung Foundry’s 4nm (4LPP+) process node powers the newest Exynos 1480, a significant upgrade over the 5nm Exynos 1380 chip from last year. This chipset includes: 

  • Four ARM Cortex-A78 CPU cores clocked at 2.75GHz 
  • Four ARM Cortex-A55 CPU cores clocked at 2GHz 

The Korean giants stated that this new Exynos chip is 22% more power-efficient than its predecessor. Also, this chipset is suitable for LPDDR4x/LPDDR5 RAM and UFS 3.1 storage. 

The Exynos 1480 is the first mid-range chipset of the Exynos family, which is an AMD RDNA-based Xclipse 530 GPU. This will enhance the experience by delivering a seamless Full HD+ resolution display at a refresh rate of 144 Hz. Apart from this, if the reports are to be believed, this GPU uses AMD’s RDNA 2 technique. 

The brand also assures on its website that it uses the latest RDNA technique, named RDNA 3. Samsung also claimed that the Exynos 1480 will deliver 53% faster GPU performance as compared to the Exynos 1380. It has some advanced gaming features, such as variable rate shading (VRS) and super resolution (frame upscaling). 

The ISP, which stands for Image Signal Processor, supports at least 200 MP camera sensors, and it has the power to process frames from two camera sensors that are 32 MP + 32 MP together along with zero shutter lag or one 64 MP camera sensor with zero shutter lag and HDR. It has the power to record 4K 60fps videos. The built-in AI Engine (NPU) has 4x faster on-device AI performance as compared to its predecessor. This has fabricated a 5G model with mmWave and sub-6GHz network compatibility. The rest of the connectivity features of the Exynos 1480 include GNSS (BeiDou, Galileo, GLONASS, and GPS), Wi-Fi 6E, Bluetooth 5.2, NFC, and a USB Type-C port. 

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Samsung Admits Google’s Feature Tops Galaxy AI

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Samsung Praises Google’s Circle to Search for AI-Powered Features. Samsung debuted this feature on its Galaxy S24 flagship series back in 2024, which is grabbing more publicity. 

Samsung introduced ‘Galaxy AI’, a bundle of AI-generated features on the Galaxy S24 series initially, and now it’s already started making them available to more Galaxy flagship devices from 2023 through the latest One UI 6.1 update. 

Samsung’s Galaxy AI includes various features, including Circle to Search, Live Translate, Transcript Assist, Call Assist, Note Assist, AI-powered editing tools, and many more. Among all of them, the Circle to Search feature is the one that is gaining the most popularity on the Galaxy S24 smartphone. 

The fact is that the Korean giants are not even responsible for their’most  popular’ Circle to Search feature, which is the most popular among all AI-powered ones since it is a feature with Google, which means that Google is responsible and deserves praise, and regarding this, Samsung stated that: 

“Circle to Search with Google revolutionized the way users search, helping it become the most widely used AI feature amongst Galaxy S24 users. It allows them to learn more about almost anything on their screens quickly with a simple gesture, without having to switch apps.”

Before Samsung, Google already introduced this Circle to Search feature on its Pixel 8 series and Pixel 7 series smartphones in a similar style as it is available on the Galaxy S24 series. 

The only fact is that Samsung hugely advertises this feature, whereas Google appears quite a bit into advertising this Circle to Search feature.  

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