The South Korean tech conglomerate Samsung launched its new flagship, the Galaxy S23 series. To bring this device to more and more people’s eyes, the company is using every possible and unique way to advertise it. To make the advertisement even more enhanced, Samsung joined hands with ITV to showcase its new high-end device in the ‘Capture the Night’ series of ads.
Informatively, the ‘Capture the Night’ ad series broadcasts each Saturday, starring the singer cum songwriters Fleur East and Olly Murs. They set different friendly challenges every week, using the Galaxy S23 Ultra device in it. It is to highlight the device’s camera abilities and creativity. The challenges that will be shown in the ads will be related to the device’s key features, such as Nightography, S Pen, Object Eraser, and 200MP camera.
Annika Bizon, marketing and omnichannel strategy Director at Samsung Electronics stated, “As part of our omnichannel strategy for this launch, we view television advertising as a key medium to build awareness with customers old and new, and really deliver for the brand. Saturday night TV is a UK institution, so where better to partner than with ITV, Fleur, and Olly to ‘Share the Epic’ in homes up and down the country.”
Informatively, a total of four ads will be telecasted as part of ITV, and Samsung’s this partnership, of which the first episode will be live on March 4th, 2nd on 11th, 3rd on 18th, 4th on 25th, and the last one will be live on April 1st. These Galaxy S23 Ultra ads will feature the phrase “Can you send me that?”. It is to see surely a good way of advertising, and we are expecting positive aftereffects of this way.
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