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Samsung collab with ITV to showcase the Galaxy S23 Ultra in ‘Capture the Nights’

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The South Korean tech conglomerate Samsung launched its new flagship, the Galaxy S23 series. To bring this device to more and more people’s eyes, the company is using every possible and unique way to advertise it. To make the advertisement even more enhanced, Samsung joined hands with ITV to showcase its new high-end device in the ‘Capture the Night’ series of ads. 

Informatively, the ‘Capture the Night’ ad series broadcasts each Saturday, starring the singer cum songwriters Fleur East and Olly Murs. They set different friendly challenges every week, using the Galaxy S23 Ultra device in it. It is to highlight the device’s camera abilities and creativity. The challenges that will be shown in the ads will be related to the device’s key features, such as Nightography, S Pen, Object Eraser, and 200MP camera. 

The Samsung Galaxy S23 Ultra display: A worthy contender for iPhone 14 Pro?

Annika Bizon, marketing and omnichannel strategy Director at Samsung Electronics stated, “As part of our omnichannel strategy for this launch, we view television advertising as a key medium to build awareness with customers old and new, and really deliver for the brand. Saturday night TV is a UK institution, so where better to partner than with ITV, Fleur, and Olly to ‘Share the Epic’ in homes up and down the country.”

Informatively, a total of four ads will be telecasted as part of ITV, and Samsung’s this partnership, of which the first episode will be live on March 4th, 2nd on 11th, 3rd on 18th, 4th on 25th, and the last one will be live on April 1st. These Galaxy S23 Ultra ads will feature the phrase “Can you send me that?”. It is to see surely a good way of advertising, and we are expecting positive aftereffects of this way.


Harsh is a seasoned technology enthusiast with a deep passion for Android. Since its announcement in 2007, he has closely followed the evolution of this operating system, gaining a comprehensive understanding of its features and capabilities. His background in Android, IT, and Journalism has equipped him with the skills to analyze and present complex technological concepts in a clear and engaging manner. As the Editor-in-Chief at Samlover.com, Harsh is dedicated to sharing his knowledge and experiences about Android, services, and applications with the world.

Samsung

Samsung to Rely on Chinese Manufacturing for Smartphones

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Samsung is now looking forward to outsourcing smartphone design and production to Chinese companies. The giant has allocated the design and production of some cheap phones to the original device manufacturers (ODM) since 2019. 

If the new report is to be believed, the Korean giant will increase the production of smartphones by Chinese ODMs, or joint device manufacturers (JDMs), from 44 million units last year to 67 million units by the end of this year. This hinted that outsourced smartphones will account for 25% of Samsung’s reported production goal of 270 million units in 2024. 

The report hinted at the increased reliance on Chinese brands for outsourcing production and the fact that 28 million units were being outsourced to factories in Vietnam. The brand first outsourced the production of some smartphones back in 2019, reportedly making an offer to cut costs and lower prices. The Korean brand relies on this production strategy for its budget-able smartphones rather than flagship smartphones, though. 

However, in a way, this is not incontrovertibly a minus, as the company could use this outsourcing strategy to offer more competitively priced budget phones. But this does raise the possibility of Samsung’s budget being lower-quality offerings, as ODM partners could supposedly cut corners to make a profit.

The reports revealed that the Samsung Galaxy A03 is an outsourced phone, and the expectation regarding it was that it would deliver good battery life and various notable quality-of-life improvements. Somewhere, the device gets criticized for its cheap construction and laggy performance. Notably, Samsung was the only Android brand on the list of the top 10 best-selling smartphones in 2022 and 2023.

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Samsung Display Begins OLED Mass Production for 2026 iPad Mini and iPad Air

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Samsung Display is now ramping up production of its OLED display for tablets. After supplying OLED panels for the iPad Pro this year, they are reportedly working on ones for the iPad mini. 

report from Korea claims that the Korean giant began its production of samples for the new iPad mini last month, and Apple has used LCD panels in the existing iPad series but began applying OL ED to products released this year. Among the four iPad models, including Pro, Air, Regular, and Mini, at the moment only the Pro models arrive with OLED displays. 

Apple decided to apply OLED to the iPad Mini and Air models, which are supposed to be introduced in 2026. On the other side, Samsung Display began developing 8-inch panel samples for the iPad mini last month. A small number of domestic partners conducting advanced development with Samsung Display have also begun responding in this regard. 

Samsung Display is known to have planned to mass-produce the new iPad mini’s OLED panels on their Cheonan A2 production line. This line specializes in making rigid OLED panels, and they may be dedicated to looking into tablet-size panels as compared to smartphone displays. The panel has been mass-produced through the collaboration of Samsung Display and LG since the first quarter of the year. 

An industry insider revealed, “I understand that Samsung Display began developing samples for the OLED iPad Mini last month at Apple’s request. After developing initial samples in the first half of this year, we will be able to enter the development stage for mass production within the year.”. 

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Here’s the best way to choose your Samsung Galaxy Ring 

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Samsung is looking forward to expanding its smart wearable family by introducing an ever-new smart ring under the title Galaxy Ring, which is expected to debut at the next Galaxy Unpacked event in July. 

Somehow, it seems that choosing a smart ring is more complicated than a smartwatch since you can’t adjust the strap of a ring like a watch. Now the Korean giant is dedicated to considering this fact and may offer a sample kit for you to try out right before choosing the most suitable Galaxy Ring. 

This is being speculated by tipster Evan Blass, who posted an image of the forthcoming Samsung Galaxy Ring delivery process. Similar to other smart rings, Samsung decided to provide the option to receive a sample kit. Although the Galaxy Ring will follow the US standard sizes, it doesn’t look like the brand will offer half sizes. 

However, while choosing a smart Galaxy Ring, it’s better initially to go for the largest size and wear it at least for a day to test comfort. Here’s the fact: smart rings cannot be adjusted later by chance if your size changes. The perfect fit of the smart ring is comfortable but not enough, since the sensors need to be aligned with the bottom of your finger, and if the ring is too loose, it could rotate. On the other side, if it’s too tight, then it will cause discomfort and be difficult to take off. 

Keep in mind that getting the kit with the samples is the best way to choose it, even if you know the exact ring size for each of your fingers, especially in the scenario of the Samsung Galaxy Ring. 

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Source – The Verge


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