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Samsung takes a different approach to marketing Galaxy S23 Series

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Since Samsung’s new flagship Galaxy S23 series has been officially announced and launched, we are getting to see many promotional videos for it. There is one thing common in most of these promotion videos, the appearance of the Genshin Impact game. Now the question appears, why is Samsung giving too much appearance to this Game? So, let’s find out why Samsung has made this move.

Informatively, at the time of Samsung’s previous flagship Galaxy S22 series’s launch, there was controversy and disappointment among users, especially gamers, over the device’s new feature. For those who are unaware, Samsung has added a new Game Optimizing Service (GOS) in the Galaxy S22 device, which reduces the screen resolution while playing games to prevent overheating.

Samsung One UI 5.1 Roadmap

Consequently, many YouTubers, while measuring performance, reported that the Galaxy S22 series device lacks performance in terms of gaming. Because it lowers the graphic quality, delicate gamers got offended by it, and most of them were Genshin players. The incident affected the device’s marketability. Hence, it seems that Samsung is now showing Genshin with the new flagship to reverse the previous incident’s effect.

Galaxy S23 Ultra can run the Genshin Impact smoothly in 120 fps

This might be the reason for featuring Genshin in the S23’s promo videos. Besides, the company is also promoting this Game with the new flagship in China’s Hoyo Bus. Nota bene, Genshin is a role-playing game. However, it is not the first time when Samsung is promoting its product to Hoyo Bus; they previously did the same with the Galaxy Z Fold 4 Genshin special edition and Galaxy Buds 2 Pro Genshin Impact special edition, which performed well in the market.


Harsh is a seasoned technology enthusiast with a deep passion for Android. Since its announcement in 2007, he has closely followed the evolution of this operating system, gaining a comprehensive understanding of its features and capabilities. His background in Android, IT, and Journalism has equipped him with the skills to analyze and present complex technological concepts in a clear and engaging manner. As the Editor-in-Chief at Samlover.com, Harsh is dedicated to sharing his knowledge and experiences about Android, services, and applications with the world.

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Samsung Introduces Titanium Yellow Color for Galaxy S24 Ultra

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Earlier this year, Samsung launched its Galaxy S24 series. Now the brand has expanded the color option of the Ultra variant of the series by introducing a titanium yellow color in India. 

Samsung on X confirmed that a new Titanium Yellow color option for the Galaxy S24 Ultra is now available in India on the company’s official online shop. Initially, Samsung launched the Galaxy S24 Ultra in half a dozen color variants in India. Out of which, three are online exclusive, including Titanium Blue, Titanium Green, and Titanium Orange. 

Now the brand has added a new color option to the list called Titanium Yellow. With this addition, seven color options for the Galaxy S24 Ultra are available in India. However, this yellow color addition is not the latest option since it has already been available in other markets except India. 

This Titanium Yellow costs the same as the rest of the color variants, starting at INR 129,999 for the 12GB of RAM and 256GB of internal storage. Meanwhile, the 12GB of RAM and 512GB or 1TB of internal storage variants are available for INR 139,999 or INR 159,999, respectively. 

If you are a Samsung fan and looking forward to purchasing the Galaxy S24 Ultra, you can go through a new color option, Titanium Yellow, available on Samsung’s online shop. 

The Titanium Yellow Galaxy S24 Ultra is just a new color addition; it features similar specs, such as the Snapdragon 8 Gen 3 chip, the same camera setup, and a bundle of Galaxy AI features. 

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Samsung has new and different ideas for its future Foladble smartphones

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Samsung is aggressively working on bringing innovations, whether it’s about software or hardware, to Galaxy devices. It is quite relatable that impressing users with fixed-screen smartphones seems difficult. That’s the key reason why smartphone manufacturers are focusing on foldable and rollable-display smartphones. 

Samsung is about to launch the Galaxy Z Flip 6 and Galaxy Z Fold 6 at the next Galaxy Unpacked event; both designs have already been leaked. According to the NerdStash, a patent was spotted that shed some light on the potential design of the Samsung Galaxy Z Flip smartphone. The leaked design in the patent suggests that the future Galaxy Z Flip smartphone may feature only an external display that can extend. 

The usual smartphones with constant displays can be bulky or have limited-size screens, but users demand more portable smartphones integrated with large screens. Now it seems that the new design will solve the problem. When folded, the smartphone is exceedingly portable and can easily fit in any pocket. Meanwhile, the unfolded and extended display delivered complete functionality to its users. 

If the reports are to be believed, the upcoming Samsung Galaxy Z Fold consists of three housings and a flexible display. A third section slides along the hinge and is expected to arrive, which allows a flexible display to expand or contract across these sections. This flexibility authorizes the device to transform its shape for particular uses. It is also reported that the new design will only feature an external display. There will be no internal display housed on current Galaxy Z Flip smartphones. 

This new design will be beneficial to users since the device can be compact when needed and expand when you need a larger screen, and the independent folding and sliding mechanism permits you to adjust the device according to their needs.

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Galaxy Z Fold 6 & Flip 6 Dummy Units Hint at Display Crease and Design Changes

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The Samsung Galaxy Z Fold 6 and Galaxy Flip 6 are on their way to take the floor at the Galaxy Unpacked event on July 10. 

The new images of the prototype and dummy units of the devices come into existence from one of our colleagues, who is claiming to showcase crease and design. By the design of the reported images, it can be concluded that the crease cannot be like this. 

The leaked images showcase the prototypes and dummy units made for just reference purposes on the device. However, it’s essential to remember that these are potential dummy units that just aim to represent the size and design of the Galaxy Z Fold 6 and Galaxy Z Flip 6 and not the final product quality. Noticeably, the dummy device materials are cheaper and do not present the actual crease appearance. 

It seems that the forthcoming Galaxy Z Fold device will have a wider cover screen as compared to its predecessors. The width of the cover screen is extended by reducing the side bezel of the Galaxy Z Fold 5. The display ratio of the internal panel may also be upgraded to deliver a better user experience. 

On the flip side, the Galaxy Z Flip 6 looks almost the same as its predecessor. Whether it’s the camera arrangement or the design of the cover screen, everything looks similar, and enhancements are expected to be seen in the hinge appearance as well as durability.

As already mentioned above, the brand will launch the next-generation foldable devices at the Galaxy Unpacked event on July 10th. This time it is expected in Paris, France, right before the 2024 Olympics kick off. There will be more products, including the Galaxy Watch Ultra, Galaxy Watch 7 series, Galaxy Ring, and Galaxy Buds 3 lineup. 

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