Samsung has maintained its leading position as it led the Latin American smartphone market in 2024, although Chinese brands are also giving tough competition as they are growing fast.
Reportedly, the Latin American smartphone market grew up to 15% last year (2024) with total shipments of 137 million units as compared to 2023, and Samsung plays a lead role in the market over other smartphone brands.
According to the new data released by Canalys, out of 137 million units, Samsung leads the market with 42.9 million shipments for a 31% market share with 12% annual shipment growth. Motorola secured the second position with 22.8 million shipments and a substantial 17% market share.
Xiaomi secured the third position with 22.7 million shipments and also 17% market share. Focusing on the fourth quarter of 2024, the standings are a little bit different. Samsung again leads the market with 10.2 million shipments, 31% market share, and 17% annual growth, but on the competitor side, Xiaomi secured second place with 5.4 million shipments & 16% market share and 11% growth.
According to Canalys, customers in Latin America prefer cheaper phones, with the under-$200 segment growing from 41% to 48% of the overall market in 2024, to the detriment of the $200 to $399 devices.
