Samsung TV Plus is getting more exclusive premium content soon and will also make ads interactive at the next level, which lets you buy things directly from your TV.
During the IAB NewFronts 2025 event, the Korean tech giant announced that it is making the ads more interactive with compatibility to let you buy things directly from your TVs and will also bring mini-games.
The company shared various upcoming upgrades that are in the pipeline to arrive soon on Samsung TV Plus, including the ability to purchase things directly from Samsung’s TVs without even opening smartphones via a new advertisement format called ShoppingBreaks. It is developed by Samsung Ads which will display short-form video content within ad breaks on Samsung TV Plus with a clear option to buy an advertised product or service.
Apart from the shopping ability, Samsung also announced a collection of interactive mini-games under the title GameBreaks, including the Six game, which has boosted brand recall by 1.5x that of standard video ads. The company is strategizing to bring eight new games to GameBreaks, bringing more interactive opportunities to advertisers and brands.
Samsung Ads Content Studio is available to select partners to offer an end-to-end solution to advertisers for hosting and managing engaging and dynamic ads, visible across Samsung’s home screen, Samsung TV Plus UI, and ads within commercial breaks.
Global Head of New Product Solutions at Samsung Ads, Travis Howe, said, “We’re not just redefining what advertising can do, we’re reengineering the entire relationship between content, data, and commerce. Samsung Ads is creating a world where media doesn’t just reach audiences—it moves them. From interactivity to full-funnel performance, we’re turning the screen into a truly intelligent, action-driven service.“
