Samsung says it will hold an exclusive, invitation-only press conference on 4th September, 2025, right before the IFA 2025 trade show officially begins in Berlin.
The firm is all set to unveil new devices and smart services, with a particular focus on how artificial intelligence (AI) will be integrated into the modern home. The key aim of the presentation will highlight how AI-powered products and the SmartThings ecosystem can seamlessly work together to oversimplify everyday life.
IFA (Innovation for All) is a crucial annual consumer electronics trade show held in Berlin, Germany, and this year it will be the 101st edition of the event. It will be a global platform for tech companies to introduce their newest products and innovations to industry leaders, media, and consumers.
The Korean tech firm, Samsung, revealed that it will take over the City Cube to present its latest innovations to a global audience. The key aim of the firm for IFA 2025 is to present how AI is transforming our homes. It will hold an invitation-only press conference, which will give us insights into the company’s AI-powered devices and its SmartThings ecosystem that work seamlessly together to simplify daily life.
Noticeably, visitors to the CityCube will get the golden chance to explore Samsung’s vision for the connected home, both today and in the future. The company will offer hands-on experiences with AI-powered phones, foldables, TVs, laptops, and home appliances.
The primary focus of Samsung’s IFA 2025 press conference will be on AI-powered home products, and it is also anticipated that it will also tease upcoming devices like its TriFold smartphone and XR headset. However, the company has already confirmed these devices will launch before the end of 2025, and IFA could offer the first public glimpse of these awaited devices.
