Samsung
Bespoke: A New Way To Customize The Home Appliances On Your Own
The South Korean tech company Samsung always heads up to provide a better and enhanced lifestyle to its consumers. Samsung Electronics “Bespoke Home Appliances” is an excellent step in this direction. With its help, users can choose more personalized designs and functions for their devices. To show the accomplishments of this product series, the company has shared the product experience of users from all across the world.
In Singapore, the company introduced the Bespoke Disney Collection back in August to showcase the local customer’s love for the Disney Characters. Some appliances in this collection have got the design of popularly-loved Disney characters so that the users can memorize the childhood wonders. Those catchy and unique designs of appliances are attracting local consumers towards it.
Coming to the Indonesian market, Samsung has launched limited-edition designs of Bespoke refrigerators and AirDressor with two Indonesian illustrators’ help to celebrate its 77th independence day. Those designs highlight their cultural and ethnic diversity. While in South Africa, the Bespoke Home Challenge will take place again for two weeks, in which contestants will build their ideal Kitchen and Living Space. The winners will be announced on the rise of 2023.
In the United States, the company has collaborated with Lowe’s to launch a limited-edition collection of panels for Samsung’s Bespoke refrigerator, which is exclusively available at Lowe’s. The company is also launching new MyBespoke panels that will allow U.S. users to make the Bespoke refrigerators suitable for their day-to-day lifestyles.
In the Poland market, Samsung has auctioned off a Bespoke refrigerator designed by French artist Thibaud Hérem at the leading auction house of the country, “DESA Unicum”. On the other hand, in Mexico, the company has opened a Bespoke Home Flagship Store in Mexico City. The store offers a wide range of Bespoke Appliances in addition to refrigerators, ovens, washing machines, and more, so the customers can find everything in the same place.
Leaving the other countries behind, three of Samsung’s Bespoke Appliances won gold in the product designing category at the 200 Australian Good Design Awards. The Award is considered the highest honor in the country. And in South Korea, the home of Samsung, users are enjoying the Home Meta service. The Metaverse launched by Samsung is based on the 3D experience that will allow users to choose products similar to their homes.
In other regions, including the U.S., users can experience the Bespoke Virtual Showroom, which will give a virtual journey to the consumers through a true-to-life Bespoke showroom. Those mentioned scenarios prove that Bespoke is expanding its capabilities of Home Appliances all across the world to provide suitable tastes to its customers of all countries.
Samsung Electronics and Taiwan are working on the same stage, as both of them are binding in the Alliance for the image sensors.
There is a new partnership in town as Samsung Electronics and Taiwan are shaking hands to compete with Sony. This partnership seems to be part of Samsung’s dual manufacturing strategy aimed at enhancing efficiency and gaining a competitive edge in pricing.
Industry sources unveiled that Samsung is continuing its cooperation with UMC as part of its “Fab-lite” strategy for image sensors. The ‘Fab-lite’ suggests a concentrated operation of Samsung’s image sensor factories. Under this model, the Korean giant will handle the primary processes while outsourcing the remaining steps to external foundries.
The Korean giant is using a two-notch approach for image sensor production: the first is going with in-house high-performance, and the second is outsourcing lower-cost sensors used in devices such as vacuums and appliances. This outsourcing will help in converting light into digital signals and performing image correction steps. Overall, with these two approaches, Samsung can easily concentrate on the most critical aspects of high-performance sensors.
The foundry handling the outsourced image sensor production for Samsung Electronics is UMC, a Taiwanese company. UMC ranks fourth globally with a 6% share of the foundry market and practices legacy foundry processes such as 22 nm and 28 nm. Through this technique of dual manufacturing, the Korean Electronics firm is closely chasing Sony, which is currently holding over 50% of the market share in the image sensor segment.
Back in 2021, Samsung Electronics was the first in the world to produce a 200 million-pixel image sensor, and it aims to debut sensors with over 500 million pixels next year.
Google constantly tries to bring innovations to its Android ecosystem that lead to revolutionizing it and keeping ahead of its other competitors, like Apple. Over the years, the company has made many changes to its operating system to make it more interesting and intuitive. In the case of convenience, the company is almost successful in getting the millstone.
However, it lacked long-term software support for the device, but last year, the Big G extended it and brought support for seven years of software support with its latest Pixel 8 series devices. Following that, Samsung has also implemented the same policy for the Galaxy devices; however, currently, the Samsung Galaxy S24 is the only contender that is blessed with long software support.
Will Samsung continue the seven-year software support policy?
Based on past events, it is highly expected that the company may bring the seven-year software policy to more devices. For your information, in the last policy change, the year 2022, the Korean giant included some devices, including the Galaxy S21 series, the Galaxy S21 FE, the Galaxy Z Fold 3, and the Galaxy Z Flip 3, which were only eligible for four years of software support, but the company has to redefine the policy for them and extend it for one more year. Along with the older devices, the company has implemented the same for later flagship devices.
With time, the five-year software policy has also started for the midrange device, and now there is no difference left between premium and affordable devices, so to make some difference, the company may introduce the seven-year software update policy for the flagship devices.
Top candidates to get seven-year software support
Samsung hasn’t had any latest flagship devices in its catalog since the Galaxy S24 series, so that may be the main reason why the company hasn’t expanded its product line to other devices over the past seven years, but in the coming days some new flagship devices are coming, including the Galaxy Z Fold 6, the Galaxy Z Flip 6, and the Galaxy S24 FE. If the company officially publishes the new software policy expansion, it may also add some flagship devices from last year.
Samsung Display has established a new R&D team dedicated to developing OLED products for Apple.
According to reports from China, Samsung Display created a new R&D team specifically to develop OLED products for Apple, titled the team ‘A Team.” It is a part of Samsung’s Giheung Research Institute in South Korea.
Undoubtedly, Apple is an immensely essential customer for Samsung Display, and up until currently, SDC has been the leading provider of OLED displays for Apple. This move seems like an interesting one by SDC. In a way, the giant is grabbing the majority of orders for iPhone AMOLEDs.
However, Apple is setting up to embrace OLEDs in IT products, starting with tablets, which are turning things around. If the reports are to be believed, LG Display is Apple’s main provider of iPad AMOLEDs for first-generation devices, as the brand has greater experience with collective OLED architectures.
The Korean giant has been struggling to boost the production of such panels. It is also feeling pressure from China-based AMOLED producers, which are increasing their production capabilities and starting to win Apple display orders. It will be quite interesting to see whether SDC introduces technologies exclusively for Apple or if they just want to accelerate their OLED R&D for all their customers, which include Samsung itself.
It is reported that Apple is aiming to replace all of its IT displays with OLEDs over the next few years, which include tablets, laptops, and monitors. On the other hand, Apple itself is setting up its OLED-related technology.