Samsung Mexico Appoints Karen Goldberg Carrillo as New Marketing Chief of MX division

Karen Goldberg Carrillo has been welcomed as CMO & Senior Director of Marketing by Samsung Electronics Mexico to the Mobile eXperience (MX) business, effective from this month. Samsung has always been a global market leader in providing experiences with comprehensive, new, and differentiated user interfaces through deliberate innovations. Karen Goldberg, with her 20+ years of experience in the marketing sector, has paved the way for her in the technology sector.
Her distinguished knowledge in the fields of branding, company strategy, consumer intelligence, strategic planning, digital marketing, business analysis, and strategic leadership made her an expert in the specified fields. Starting this month, she will be walking into a new chapter in her professional career as the division’s leader with Samsung. While getting deep into Karen’s academic life, she completed her studies in marketing, advertising, and communication at Anahuac University and spent the rest of her academic life in the Pan-American Institute of High Business Management (IPADE) and the Kellogg School of Management in Chicago.

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Karen shared her response, “I have always admired Samsung, I am excited about this new challenge and being able to make history in this great company. I am excited about this challenge and at the same time I am excited to work with my new team. I am sure that together we will achieve great goals and take Samsung to new heights in the Mobile market. Together, we will work to deliver innovation, quality and exceptional experiences to our users.”
Following her performance analysis from 2003, Karen Goldberg has been saving her experience in the fashion industry, working in many companies, including Abercrombie & Fitch, Crate & Barrel, Sephora, Brunello Cucinelli, Coach, Brooks Brothers, etc. Her entry into the tech sector will surely support Samsung’s growth and enhance the company’s achievement from a fresh, professional angle. With her skills, knowledge, and ability to thoroughly explore the sector, she achieved notable successes like placing a brand in Latin America.