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Samsung takes a strategic leap into AI development with Microsoft

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‘In-house generative AI development’ between Microsoft (MS) and Samsung Electronics, which has been in talks for a long time now, was verified by the source, Edaily. The firms combined will be creating the Samsung Chatbot, which will use OpenAI’s Large Language Model (LLM) to help with tasks like document summarizing and translation. Because there is an increasing demand for business innovation utilizing generative AI, Samsung Electronics started creating corporate chatbots based on the open AI concept. In the past, Samsung briefly stopped using ChatGPT and other generative AI over internal PCs owing to the possibility of proprietary corporate data being leaked.

However, the collaboration with Microsoft, which supports the Open AI Large Language Model (LLM), has quickened, and Samsung Electronics seems to have opted to create a Samsung chatbot that doesn’t have to worry about data security. According to a Samsung representative, “We started development around June, but there are still too many variables to make it public.

Utilizing the application programming interface (API) of LLMs like GPT-4 and GPT-3.5 offered by the Azure Open AI service, Samsung Electronics looks to be creating an internal AI tool.

Samsung intends to include generative AI into its home appliance in next year

A technical verification (PoC) procedure is being conducted by Samsung Electronics, which is believed to have connected OpenAI’s LLM to this service. While this was going on, it was discovered that several claims about Samsung Electronics’ intentions to disclose its ambitions to create self-generated AI with Samsung SDS at the “Real Summit 2023” event tomorrow were unfounded. Samsung SDS from its side stated, “The corporate AI service has not been specified, and the future service direction and blueprint will be presented at the event,” adding that “it is not related to the generative AI that Samsung Electronics is developing.”

It is important to note that Samsung Electronics recently submitted trademark applications for the terms “Gauss” and “Gais” to the Korean Intellectual Property Office, despite the fact that the name of the service Samsung will offer based on the Open AI Large Language Model (LLM) is the subject of considerable attention. This time the firm filed for a trademark through a proof-of-concept application and chose “machine learning-based computer software (SW) for language and voice processing” and “Computer SW for natural language processing, generation, understanding, and analysis” as trademarked products.


Aastha is a Author of Samlover.com. With a degree in Engineering with IT, Aastha is deeply immersed in the realm of technology. Specializing in Android and Hardware. She is Passionate about technology at the service of digital entertainment that can be used through any platform. Music, movies and video games have always taken up a good part of his free time, but he doesn't give up outdoor activities, from simple walks to cycling and skiing. He has been producing editorial content for SamLover since 2022 and has run a computer and telephony store for 3 decades.

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Samsung boosts North American AI with Former Apple Siri lead 

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Samsung is integrating its two North American AI research centers. On the other hand, it is also hiring a former Apple executive to lead the newly combined team. This step hints that Samsung is strengthening its AI research and development (R&D) efforts in North America. 

The reports suggest that the brand has made the announcement internally this week, around the same time Apple kicked off a much-anticipated expansion into AI, as revealed by the people who asked not to be identified since the changes have yet to be announced. 

The Korean giant is working on a new operation called the North America AI Center, integrating its teams in Toronto and Mountain View, California. Samsung’s research arm “Ecntralized” the two centers to improve operations and increase efficiency, according to an internal memo viewed by Bloomberg. The brand didn’t disclose the exact reason for what would happen to the two offices. 

This step directly suggests that the world’s two largest technology firms are getting more aggressive in AI. Murat Akback, a former Apple executive, will head up the division. According to the memo from the iPhone maker, Akback was  “responsible for defining and executing the strategy for Siri, Apple’s digital assistant, focusing on personalization, contextualization, and advancements in conversational and multimodal AI.” 

Apple announced a significant AI boost focusing on upgrading Siri and user experience through a system called Apple Intelligence. They hold OpenAI technology for some features but rely heavily on in-house development. On the other hand, the Korean giant integrated its North American AI research centers. He hired an ex-Apple AI expert, potentially to power up its AI development (R&D) in North America. They dedicatedly use Google Gemini technology for their AI mechanism. 

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June 2024 security is now live for Galaxy Z Flip 5 devices

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After introducing the June 2024 security patch to the Galaxy S series flagship devices, the company has now started rolling out the update to Galaxy Z Fold 5 devices; it is worth noting that the update has been spotted in the Central American regions.

Galaxy Z Flip 5 June 2024 Security Update: What’s New In This Update

As per the information, the Galaxy Z Fold 5 is spotted getting a June 2024 security patch update in Guatemala with the firmware version number F731BXXS2CXEA. With the latest update, you will get some new features that will improve the overall performance of the devices. The update is expected to be available to more units in the coming days.

The June 2024 security patch update for the Galaxy device will provide nearly 60 fixes, and Google has addressed 37 security vulnerabilities in the Android ecosystem. Meanwhile, Samsung has also brought 22 more patches that will improve the security of the Galaxy devices.

Additionally, the update may provide some new features that will improve the overall performance and enhancement of the devices. Along with this, the update may also offer some differences, which will enhance the overall performance and stability of the devices.

If you use the Galaxy Z Flip 5 in the Central American region, you should receive new update notifications on your device. If you haven’t received an update, you can manually check for it.

The Galaxy Z Flip 5 was launched back in 2023; the device came with Android 13, and later, it grabbed its first significant update in the form of Android 14 and One UI 6.1. According to the Samsung software policy, it will get a new update till five years from the launch, so the device, where the device will get four major OS update and several security patch updates for five years

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Samsung introduced a Smart Device platform called SmartThings Pro

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Smartthing pro

Samsung introduced a new platform called SmartThings Pro, which is dedicated to smart devices. It is a pretty advanced version of their existing SmartThings platform specifically designed for businesses, corporations, enterprises, and schools. It will be released soon in South Korea and expand globally by the end of 2024. 

Samsung Inroduces SmartThings Pro

Samsung introduced SmartThings Pro at the Infocomm 2024 expo in Las Vegas, USA. The giant assures that it is a hyper-connectivity platform that authorizes improved integration between smart devices and services; for instance, it can be used to link and adequately manage air conditioning, humidity control, lighting, security cameras, intelligent signage displays, temperature control, and TVs in a hotel or office space. 

SmartThings Pro offers a separate dashboard view for checking each device’s connection status through AI analysis. Its AI Energy Saving Mode can reduce the power consumption of devices such as AC and displays in a business environment. Samsung’s enterprise-grade smart device management platform will feature APIs that businesses and enterprises can use to merge their systems into SmartThings Pro. 

Cisco’s Control Hub will bring its famous video conferencing solution, whereas Aqara’s collaboration will enhance hotel guests’ experiences. The Korean giant has also started gearing up to integrate Quividi’s cloud-based customer data analysis platform. 

The Vice President of Samsung Electronics’ B2B Solutions Team, Park Chan-woo, stated, “We will further develop Samsung Electronics’ IoT solutions for the B2B market through SmartThings Pro. We will provide customized solutions optimized for everything from residential and commercial spaces to public facilities like schools.”   

Apart from this, the Korean giant also introduced its massive 420-inch display, The Wall, a modular Micro LED display. It features extremely high brightness, self-emissive pixels, perfect blacks, self-emissive pixels, and more. The brand has also displayed its transparent Micro LED TV technology. SmartThings Pro is compatible with intelligent digital signages and hotel TVs that run Tizen 7.0.

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