Samsung to shake up the smartphone market with cheaper OLED phones


The industry on the 25th stated that Samsung Electronics intended to incorporate rigid organic light-emitting diodes (OLED) into their next affordable smartphone range, the Galaxy A15, which is anticipated to launch in the first half of 2024. Analyzing the history of the Galaxy A series’ display aspects, this year’s Galaxy A14 predecessor had a liquid crystal display (LCD). This year, Samsung Electronics used stiff OLED for the first time in the Galaxy A2 series with the Galaxy A24. The Galaxy A23 that came out the prior year had an LCD. The Galaxy A24 was originally intended to be an LCD model as well, but the application of rigid OLED.

The Galaxy A series from Samsung is a great example of a mid-to-low-cost smartphone that employs rigid OLED, which uses a glass substrate. The Galaxy S series and iPhones make use of a flexible OLED that uses a polyimide (PI) substrate. As a result of Chinese panel firms offering flexible OLED at affordable prices, the market for rigid OLED smartphones has declined recently, and this has also affected the A2 line’s operation rate. The A2 rigid OLED line from Samsung, whose utilization rate has been declining, is predicted to see an improvement in utilization, notable if Samsung Electronics spreads its OLED-applied smartphones downward to the Galaxy A1 series.

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Tablets, laptops, and smartphones that fall under the mid-to-low range can use OLEDs from the A2 rigid OLED family. Considering that smartphones from both Samsung and Chinese manufacturers use rigid OLED panels that are produced in the A2 series, As said earlier, OLED production is anticipated to be more affordable than LCD due to the early termination of the A2’s line depreciation.

What does Samsung plan to achieve?

It is anticipated that Samsung Electronics will continue to ship between 220 and 230 million smartphones this year. Before COVID-19, global smartphone shipments were estimated to be 1.4 billion units annually. However, as of late, these sales have dropped to 1.2 billion units. Many firms strive to restore the rate that was established before. This idea of bringing OLED panels into the affordable lineup of smartphones might play a key role in achieving this goal, as the shipments of new smartphones have fallen and the void is being filled by refurbished phones.

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Thanks to “Thelec