WhatsApp’s Ad-Free Era Ends: Meta Plans to Introduce In-App Advertising


The implementation of advertisements on its platform is something that WhatsApp has long been considering. Since as early as 2018, the concept of including advertisements has been considered. Implementation has been delayed, though, due to worries about user privacy and possible responses to in-app advertisements. It appears that WhatsApp may eventually feature advertisements on its platform, and these advertisements may show up in other areas of the program despite these delays. As to TechCrunchWhatsApp CEO Will Cathcart stated in a Brazilian media interview that while the business does not intend to insert any advertisements in your primary chat, it may display them elsewhere, such as the newly introduced channels.

Although the firm had discussed adding advertising to Status a few years prior, WhatsApp never actually implemented the feature. Cathcart mentioned it as a possibility, but nothing has materialized as of yet. TechCrunch was informed by a Meta representative that the company is not currently testing status advertisements in any nation. However, on the other hand, the business remained silent about the situation. It is also important to note that Meta has not yet revealed any precise plans or dates for the introduction of WhatsApp advertisements. As of right now, Meta still makes money from Facebook advertisements and WhatsApp business.

Nonetheless, it becomes more and more inevitable that advertising will appear in the future, even though, luckily, it should only appear in the application’s supporting areas. With over 2 billion users worldwide, more than 500 million of them in India alone, WhatsApp is owned by Mark Zuckerberg, but Meta debunked a story in September that suggested the business planned to insert advertisements. Cathcart responded to a Financial Times article that it was untrue and that Meta teams were investigating WhatsApp ads as the social network “seeks a revenue boost.” 

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