Samsung has been working on enhancing and improving its entire Galaxy ecosystem with the integration of AI. Right after introducing a more upgraded Galaxy AI suite with the newly unveiled Galaxy Z Fold 7 and Flip 7 models, the company announced a new update for its 2025 AI TV model’s Click to Search feature, helping a more improved Bixby integration.
The company took it to the official newsroom in South Korea to share that it’s just updated the ‘Click to Search’ feature of its latest (2025) AI-powered smart TVs in order to integrate a more enhanced Bixby that is based on natural language processing.
More specifically, Samsung AI TV with an improved Bixby will significantly allow users to easily and quickly generate a wide range of information as if they are talking to their smart TV. At the same time, this update will further make it more convenient for the users, as they will be able to view their desired content without any interruption and search for the information they are looking for.
For example, if you want to know about any character of the current program you are watching, then you just need to press the AI button using the remote control, and the AI will do the rest. Not just this, you can even ask for some additional information that suits perfectly for that current scenario.
Samsung AI TV’s Click to Search feature with an improved Bixby update supports content related to terrestrial broadcasting, Samsung TV Plus, and cable TV, while Samsung is also considering expanding it to the OTT channels in the coming future.
Well, beginning from South Korea, Samsung is updating the AI TV’s Click to Search feature for its smart TVs, including Neo QLED, OLED, The Frame, QLED, and more. At the same time, Samsung will be expanding the functionality to more AI-based Samsung smart TVs gradually.
