Samsung’s XR Headset to Rival Apple’s Vision Pro, Unveiling Expected in 2024


A few months ago, Samsung announced its partnership with Google and Qualcomm for the purpose of introducing an XR device. The initial release of the extended reality alliance involving Qualcomm, Google, and Samsung is scheduled for the end of 2024. Thus, it is anticipated that in the XR gadget market, often referred to as the “post-smartphone,” there would be strong competition for supremacy between Apple’s Vision Pro and Meta’s Meta Quest. It seems the gadget will be released along with the 6th generation of foldables, the Galaxy Z Fold 6 and Galaxy Z Flip 6, as per JoongAng reports.

The report claims that the XR headset will be announced with the Galaxy Z6 series, and after a few months of announcement, the business intends to bring the models to the market. Indeed, on the 31st of October, Samsung Electronics declared that it would provide a patent license to Samsung Display for OLEDoS, which is the fundamental technology behind the XR tiny display. Using OLEDoS, organic light-emitting diode (OLED) materials are bonded to silicon wafers as opposed to glass substrates.

Samsung will ship 30,000 units of the XR headset initially

The code name “infinite” appears to refer to Samsung’s original XR headset, which will only be produced in 30,000 pieces at release. The initial 30,000 units of XR devices appear to have been set by Samsung Electronics in order to gauge consumer reaction to the product and the state of the industry before determining future manufacturing and marketing strategies. Looking back, a target of 20,000 to 30,000 units was first stated when the first foldable phone, the Galaxy Fold, was introduced in 2019 and subsequently increased. Technologies related to mixed reality (MR), augmented reality (AR), and virtual reality (VR) are collectively referred to as XR.

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The market appears to be rebounding lately. “Meta Quest 3” was released by Meta last month for the lowest price of $499. After the release of Vision Pro early in the following year, Apple is rumored to be working on further low-end devices that would cost between $1,500 and $2,500, respectively. Rather than just making the Vision Pro and XR headsets, Apple intends to develop them into wearable space computers with the next-generation form factor. The XR wearable device market is anticipated to reach $151.58 billion by 2026, as per the market research company IDC. However, the headset needs to prove itself in terms of quality, interface, and availability.

Professor Kim Sang-gyun of Kyung Hee University said, “In the smartphone era, what determined the success or failure of the Galaxy and iPhone were the platform and content distribution. Content is what determines the customer experience for XR devices as well. Increasing software and media competitiveness will be key” to success in the XR segment.

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