Samsung Electronics and O2 Telefónica today announced that the brands have debuted their very first virtualized RAN (vRAN) and Open RAN commercial sites in Germany.

It is the first time that Samsung’s 5G vRAN solution is being used in Germany, which is using vRAN and Open RAN technology and is live in Landsberg am Lech, Germany, offering 4G and 5G services. At the moment, the facility is limited, but the network will be expanded to seven more sites in the area soon. Undoubtedly, this is an efficient development for open-RAN technology. 

The Executive Vice President, Head of Global Sales & Marketing, Networks Business at Samsung Electronics, Junehee Lee, stated, “Samsung is setting new standards for excellence in the telecommunications industry with our innovative vRAN and open RAN capabilities. Celebrating Telefónica’s 100th anniversary, we are proud to be the key partner for O2 Telefónica on their trailblazing journey to usher in a new era of connectivity in Germany.” 

O2 Telefónica is building an even more significant and futureproof network, leveraging modern and advanced technologies, open interfaces, and automation capabilities. Open RAN authorizes greater flexibility in the mobile network. Based on open interfaces, operators can merge network components from different providers and integrate them into their network. 

Samsung is providing its market-leading 4G and 5G vRAN 3.0 solution and O-
RAN-compliant radios supporting low- and mid-bands (700MHz, 800MHz, 1.8GHz, 2.1GHz, 2.6GHz, and 3.6GHz), which include 64T6R Massive MIMO radios. After this, the brand will launch intelligent network automation solutions for Samsung just to control life cycle management, from deployment and operation to maintenance. This O-RAN-compliant automation solution offers the power to accelerate innovative software-based network rollouts by authorizing the automated deployment of many network sites together.

Samsung is a tough competitor for Apple, and now to fire up the battle, the latest patent filing is unveiling that Samsung is gearing up to introduce a new VR headset with more advanced features as compared to Apple’s Vision Pro. 

The reports are reporting that the Korean giant has filed for a new patent for a VR headset. This is being speculated since patent documentation has been spotted, which is suggesting that Samsung’s VR headset could be better than Apple’s Vision Pro. 

It is expected that the forthcoming VR headset will arrive with infrared sensors for augmented reality and offer similar features as Apple’s Vision Pro. The patent has been filed at the Korean Intellectual Property Office with the description “Communication methods and apparatus utilizing avatars in virtual space.” 

According to the document, it appears that the headset can showcase virtual avatars to the user by using multiple sensors to collect information from their surroundings. However, here is a noticeable fact: the patent does not mention the word headset anywhere. In place of that, it hints at any gadget that can be worn by the user. 

The reports are saying that the headset will work smoothly with Samsung wireless headphones and smartwatches. It can probably gather health data, such as heart rate and calories burned, from connected devices to create a virtual avatar for fitness activities. The brand could also attach various sensors, such as accelerometers, gyroscopes, and even infrared sensors. These would track your movements and locations exactly. 

The documents also mention the possibility of an integrated navigation system, Wi-Fi, and Bluetooth support. The device could also have its own processor, GPU, and NPU to manage this data. The giant could also attach a rechargeable battery, although at the moment, the exact position of the battery placement in the device is not mentioned. 

However, the brand has yet to officially announce the development of a forthcoming VR headset.

Samsung Ads made a two-pointed pitch at the IAB NewFronts to consumers and advertisers to enhance their experience. 

The Korean brand ‘Samsung’ is now offering new premium content to its free streaming service, Samsung TV Plus,across various genres for consumers. On the other side, Samsung Ads is using artificial intelligence just to offer improved ad targeting and results. The giant foregrounds its strong market position as America’s first choice for TV and the undisputed global leader for 18 years, continuing to innovate and transform living rooms in central hubs.

Samsung is now setting up to expand its investment in the Samsung TV Plus service with an all-new premium programming partnership. The service, which grew more than 60% year-over-year, announced a suite of major league channels that will deliver live sports from Major League Baseball (MLB) and more. The detailed information is mentioned below. 

• MLB: Samsung TV Plus is collaborating with Major League Baseball (MLB) to debut a new MLB FAST channel. Although this channel will not offer live games, it will offer baseball fans weekly game replays, Minor League game replays, game recaps, and other exclusive content. 

• PGA TOUR: This will offer total coverage of all things PGA TOUR, with behind-the-scenes programming, documentaries, tournament recaps, highlights, competitions, and so on. 

• AHL: Once this report comes into practice, Samsung TV Plus will be the first FAST platform to air live American Hockey League games through the Los Angeles Kings affiliate, the Ontario Reign. 

• Formula One Channel: The Formula 1 Channel is the best destination for fans to catch up on all the actions from F1, F2, F3, and F1 Academy races throughout the season, including analysis, replays, and documentaries. 

• One Championship TV: The debut of ONE Championship TV will introduce combat sports content to the service. Featuring unique live events on TV Plus, highlights, series, and behind-the-scenes access from the world’s largest martial arts organization,. 

Apart from these, for the music enthusiast, Samsung TV Plus is announcing an exclusive partnership with Warner Music, which will boost the approximately 500 existing premium national and local channels already on Samsung TV Plus. Warner Music content will appear in Samsung TV Plus’ recently launched dedicated music destination and will feature exclusive music playlists, for instance, The Drop and Artist Odyssey. 

Samsung Ads is stretching its suite of AI-powered performance solutions, Smart Outcomes, with two new solutions, Smart Acquisition and CTV to Mobile, to make advertising smarter with smart outcomes.