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Samsung and Microsoft Collaboration: Samsung to enjoy Xbox cloud games on smart TVs and monitors

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This June, Samsung announced a partnership with Microsoft for cross-platform games streaming from Xbox to Samsung Smart TVs, including Neo QLED 8K, Neo QLED 4K, QLEDs2, and 2022 Smart Monitor Series.

The company informed ‘that the Samsung Gaming Hub will be available in select regions around the globe on 2022 Samsung Smart TV models beginning June 30th and beyond.’

The gaming service Samsung Gaming Hub will now have an Xbox app where users can stream games directly through the Xbox application.

Users will enjoy the following benefits :

  • Samsung informed that this would include over 100 HQ games.
  • AAA Titles like Halo Infinite and Forza Horizon 5 will be available.
  • Day one release from Xbox Game Studios.
  • Games from major studios like Bethesda & Microsoft.
  • Gamers will have instant access to the games they love from prime content partners.
  • Xbox app would offer hundreds of users favourite games via Xbox Game Pass.
  • Advanced motion enhancements and game-play performance technology will provide minimized latency & motion enhancements across Samsung’s 2022 Smart TV lineup and 2022 Smart Monitor Series.
  • Customers can also watch live sports and stream movies on Samsung Neo QLEDs and QLEDs.

Samsung gaming Hub was first released at CES 2022, which is claimed to be the largest tech convention held annually at the Las Vegas Convention centre, Winchester, Nevada.

It partners with leading gaming streaming services like NVIDIA GeForce NOW, Google Stadia, and Utomik.

However, the availability of Gaming Hub may vary by region & it will only support models of 2022 Samsung Smart TV and above BU8000.

Samsung also informed that their SmartTV lineup would be the only platform that includes the Xbox app in the world currently.

It is a step up for Samsung to expand its customer base further by providing these services because, for some people, it’s a hassle to manage somewhat complicated setups and multiple logins across various platforms who want a TV that can do it all. 

An all-rounder Smart TV, where users can watch, read, stream and play without the hassle of complicated setups and multiple logins across various platforms or the folks who have busy schedules and enjoy these services immediately at their convenience & time.

At last, we leave you with the statements from both the company’s official representatives-

“Xbox has been an integral partner for Samsung and shares in our vision and dedication to bring the ultimate game streaming experience to everywhere in the home,”

“We are excited to deepen our partnership with Xbox by adding the Xbox app to Samsung Gaming Hub, which now gives Samsung Smart TV users access to hundreds of Xbox Game Pass games. With the same ease that our customers watch live sports and stream movies on Samsung Neo QLEDs and QLEDs, they can now play their favourite games.”

-Won-Jin Lee, President and Head of the Service Business Team at Samsung Electronics.

“We’re on a quest to bring the joy and community of gaming to everyone on the planet, and bringing the Xbox app to smart TVs is another step in making our vision a reality,”

-Phil Spencer, CEO of Microsoft Gaming.

Sources & References :


Harsh is a seasoned technology enthusiast with a deep passion for Android. Since its announcement in 2007, he has closely followed the evolution of this operating system, gaining a comprehensive understanding of its features and capabilities. His background in Android, IT, and Journalism has equipped him with the skills to analyze and present complex technological concepts in a clear and engaging manner. As the Editor-in-Chief at Samlover.com, Harsh is dedicated to sharing his knowledge and experiences about Android, services, and applications with the world.

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Samsung Galaxy AI’s Circle to Search Could Soon Get a new Upgrade

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Samsung introduced its Galaxy AI, which consists of several generative AI features. Circle to Search with Google is one of the most admired features. Now, it may soon get a major upgrade based on comments made in a recent Made by Google Podcast episode. 

The Circle to Search with Google feature is available on both Galaxy S24 and Pixel 8 devices, and reports are saying that soon it could get a big usability upgrade and become a bit harder to trigger by accident. The forthcoming changes will be based on comments made in a recent Made by Google Podcast episode, in which host Rachid Finge spoke with Erin Lynch and Alistair Pott, who worked with the Circle to Search development team. 

During the podcast, Lynch admits that the circle to search with was quite easy to activate by accidental touches as it’s located on the same gesture bar or home button that users use for other purposes most of the time. Regarding this, she and Pott assured that Google was working to fix it to avoid accidentally activating this feature; however, they didn’t elaborate on the assurance. 

However, the Circle to Search feature already received an update that gives it the power to translate circled text. It is expected that the future update could be a combined search and lens results page while using the Circle to Search feature instead of having them separate as they are now. 

Apart from this, the podcast unveiled a few interesting twists regarding how Circle to Search came to be. It came to light that it is based on Google Lens and has been in development since January 2023, after Google staffers were actively working on how Lens became more readily available outside its app. 

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Samsung Ecosystem Matching Apple’s Tight Integration

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Samsung offers a unique ecosystem that delivers a distinct experience as compared to its competitor, Apple. 

Samsung has its own OG (original) ecosystem and is even better than its rival Apple in functionality. It’s not just a phrase, but here we are mentioning some of the key reasons why, in many ways, it’s better. However, Samsung lagged behind Apple in delivering a coordinated ecosystem with well-designed gadgets, but that doesn’t mean Samsung has a lack of willpower. 

Now, Samsung has covered the gap in some areas and even exceeded Apple in others. Check out the key facts mentioned below:

Samsung’s versatility over Apple 

From then to now, Apple has only offered limited models, tons of monopolies, and high-budget. On the other hand, Samsung offers dozens of phones in any size and budget you could prefer. The same fact is true of tablets: Apple’s lineup has gotten more complex, but Samsung is still offering more options. 

Samsung has an extra lineup: ‘Foldable phones’ – 

Samsung offers dozens of foldable phones; one is a book-style foldable, and the other is a flip, such as the Galaxy Z Fold 5 and the Galaxy Z Flip 5. Also, we are gearing up for the latest Galaxy Z Fold 6 series. Whereas Apple has yet to offer its very first foldable device. Samsung even offers a phone with a built-in stylus, the Galaxy S Ultra’. Apple does not do that sort of thing, ever. 

Samsung offers one Galaxy for every Apple device

Samsung offers one Galaxy for each Apple device; for instance, for the Apple Watch, Samsung offers the Galaxy Watch; for AirPods, there’s the Galaxy Buds; for MacBooks, Samsung laptops run Windows; or you can launch Samsung DeX on a Galaxy Tab S9 Ultra. Both brands offer monitors, keyboards, and mice. Somehow, Samsung lacks a VR headset compared to Apple’s Vision Pro, but its ecosystem expands to smart home appliances and even TVs. 

Galaxy’ are more compatible than Apple devices.

Comparing the latest devices of both brands, the iPhone 15 Pro Max and the Galaxy S24 Ultra, Samsung offers a better display, more RAM, and faster charging speeds than the iPhone 15 Pro Max. 

Jumping on tablets! Galaxy S9 Ultra versus iPad Pro: Samsung offers a 14.6-inch display, whereas Apple offers a 12.9-inch. It is crystal clear that Samsung is winning here. 

Samsung’s Galaxy devices are now capable of delivering similar smooth connectivity features as Apple’s. Both Apple and Samsung’s ecosystems let you share files, switch audio between devices, and more; the only difference appears in the way of functionality or features’ names.

Samsung has more features than Apple

Samsung offers more features as compared to Apple; for instance, Samsung’s DeX offers a desktop-like experience on phones and tablets and multitasking with features like resizable windows, app minimization, and a taskbar. Samsung prioritizes a UI to optimize multitasking, whereas Apple boasts a supreme app ecosystem. Samsung has yet to offer a traditional desktop operating system; currently, it integrates heavily with Microsoft’s. 

Unlike Apple’s focus on supreme integration within its ecosystem, Samsung prefers to go with quality devices that are capable of performing well independently. Samsung avoids monopolies; you can seamlessly connect your Galaxy devices with non-Galaxy devices like Windows PCs. 

These are key facts that transparently prove Samsung’s ecosystem is far better than Apple’s.


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Samsung Assembles Team Galaxy for Paris 2024 Olympics!

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Samsung UK announced its Team Samsung Galaxy roster in the UK for the Olympics, 100 days before the Paralympic Games in Paris 2024. 

This new announcement from Samsung UK coincides with Samsung’s global theme, “Open Always Wins.” Samsung has already unveiled its global ambassador line-up earlier this year, made up of more than 25 Olympians and Paralympians, which include UK representative Sky Brown, British skateboarding star and long-standing brand ambassador, next to breakdancer Karam Singh. 

Team Samsung Galaxy presents its UK roster of outstanding athletes who represent the aspect of ‘Open Always Wins’. 

Kadeena Cox (parasport athlete)  is a two-sport world and paralympic champion who spearheads the paralympic movement, embodying strength and resilience. She inspires others to push boundaries. The next is Lola Tambling (Skateboarder), a rising skateboarding star full of fearless spirit who embodies the sport’s dynamism, inspiring the future generation. Joe Hinson, a skateboarder and national champion, is full of enthusiasm that reflects Samsung’s open-minded culture. Bethany Shriever, a cyclist and BMX racer, made history by winning gold at Tokyo 2020, setting a new record for British BMX racing. 

The Director of Marketing, Omnichannel, and Head of Ireland, MX Division, stated that “These athletes perfectly embody the spirit of ‘Open Always Wins’, which is all about defying limitations, embracing innovation, and inspiring others to achieve their dreams. We’re fully behind these incredible people as they strive for their dreams, and we know the nation will be behind them too. We can’t wait to see them perform in Paris!”

Team Samsung Galaxy will present as the primary voices for ‘Open always wins,’ and by sharing their journeys, they will demonstrate how Samsung is helping athletes and fans just to open up new opportunities through its technologies.


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