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Samsung defends in jury trial ‘S10’ trademark lawsuit in the USA

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Samsung Electronics has successfully defended itself in a lawsuit that accused the company of violating the trademark rights of a talent-management agency that also uses the “S10” name. A Los Angeles federal jury ruled in favor of Samsung on Friday, affirming that the company’s Galaxy S10 phones did not infringe on the trademark of the agency.

Furthermore, according to a court document published on Monday, the jury found that S10 Entertainment & Media LLC failed to demonstrate that Samsung’s popular smartphones would likely cause consumer confusion and overshadow its brand in the marketplace. This further solidifies Samsung’s position in the lawsuit, as the jury’s decision suggests that the use of the “S10” name by Samsung does not infringe on the trademark of the talent-management agency.

S10 Entertainment & Media LLC, the talent-management agency that brought the trademark lawsuit against Samsung, manages pop singers Anitta and Normani and claimed that it began using the “S10” name in 2017. In contrast, Samsung began selling its Galaxy S-series smartphones in 2010 and launched the S10 phones in 2019. This timeline suggests that Samsung was using the “S10” name for its smartphones before S10 Entertainment & Media LLC began using it for its brand. However, the jury’s decision was not based on the timeline alone but also on the lack of evidence demonstrating that Samsung’s use of the name was likely to cause confusion in the marketplace.

S10 Entertainment argued that Samsung’s advertising would mislead customers into believing that the two brands were affiliated, citing Samsung’s use of a similar font and color scheme as the talent agency for its S10 logo, as well as its promotional partnerships with musicians.

The lawsuit also included additional claims from S10 Entertainment, including that the talent agency had received social media messages from people attempting to purchase Samsung’s phones under the mistaken belief that they were associated with the talent agency. Additionally, the lawsuit alleged that Samsung was aware of S10 Entertainment before adopting the “S10” branding and that the two companies had discussed a potential deal for pop singer Anitta to endorse Samsung.

“As a result of confusion between Samsung’s S10 phone line and S10 Entertainment’s S10 mark, the value and goodwill of S10 Entertainment’s Instagram and social media footprint have been severely diminished,” the lawsuit said.

Samsung told the court that its use of “S10” would not cause confusion, that it had priority to the S10 name based on its earlier Galaxy S “family” of marks, and that S10 waited too long to bring the lawsuit.

The case is S10 Entertainment & Media LLC v. Samsung Electronics Co, U.S. District Court for the Central District of California, No. 2:21-cv-02443.

Thanks to “Reuters”


Aastha is a Author of Samlover.com. With a degree in Engineering with IT, Aastha is deeply immersed in the realm of technology. Specializing in Android and Hardware. She is Passionate about technology at the service of digital entertainment that can be used through any platform. Music, movies and video games have always taken up a good part of his free time, but he doesn't give up outdoor activities, from simple walks to cycling and skiing. He has been producing editorial content for SamLover since 2022 and has run a computer and telephony store for 3 decades.

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New Galaxy Phone In Existence: Samsung Galaxy M35 5G Spots On Geekbench 

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The Korean brand – Samsung has recently announced its two mid-range Galaxy smartphones – Galaxy A55 5G and Galaxy A35 5G. A new benchmark listing has a spot for Samsung’s affordable smartphone, Galaxy35 5G.  

Samsung is now gearing up for its next affordable Galaxy smartphone, the M35 5G, as the  reports are unvunveilhey have found a new benchmark listing for Samsung the Galaxy M35 5G. 

The smartphone has been spotted with the model number as an identification code – SM-M356B on the Geekbench 6.2.2 database. Not only this, but it also confirmed the presence of 6GB of RAM and Android 14 OS. The chipset also came to know which is the latest Exynos 1380. 

The codename for the motherboard is also mentioned, which is ‘s5e8835.’ The reports say that it has scored 656 and 1967 points in performance scores on the benchmarking platform. Exynos 1380 is the latest chipset of the Korean brand, which is a 5 nm processor. It consists of 4 Cortex A78 cores, which clock at 2.4GHz, and 4 Cortex A55 cores, which clock at 2.0GHz. It is coupled with a Mali g68 MP5 GPU. It also has an AI Engine. 

This also offers connectivity options, which include the latest Bluetooth version 5.3 and Wi-Fi 802.11 ax with three bands. It supports a camera resolution of at least 200MP for capturing images, and for video recording, there is support for up to 30fps 4K recording. The storage supported is UFS v3.1, and RAM will be of the LPDDR4x/5 type. 

Samsung has recently debuted its two smartphones, Galaxy A55, and Galaxy A35; the Galaxy A35 5G smartphone is powered by Exynos 1380 chipset. From this perspective, Galaxy M35 5G could be a variant of Galaxy A35. 

At the moment, no specs and features of the device have been revealed or leaked. Still, since Galaxy M series smartphones usually have a bit higher battery power of at least 6000mAh, the forthcoming Galaxy M35 5G smartphone also arrives with the same battery power. 


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Verizon rolls out the March 2024 security patch update for the Galaxy Z Fold 3 and Galaxy Z Flip 3 devices 

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Verizon has rolled out the March 2024 security patch update for the Galaxy Z Fold 3 and Galaxy Z Flip 3 devices. Earlier, these devices had received the same update outside the US, but now they are gradually expanding to the US.

The Galaxy Z Fold 3 and Galaxy Z Flip 3 are spotted getting new updates with the firmware version numbers F926USQS5HXBD and F711USQS6HXBD, respectively. It is worth noticing the update is currently available for the devices locked to Verizon, but it will soon be available on more carriers. 

For your information, the latest update for Galaxy Z Fold 3 and Galaxy Z Flip 3 doesn’t bring any significant changes, but as it is the latest security patch, it will provide some internal fixes to maintain the security of the devices.

If you are getting some other issues from the last update, you should also update the device to the latest update, as it may also address some issues. Along with the update, other improvements may also be made to enhance the overall performance of the devices.

Suppose you use the Galaxy Z Fold 3 or Flip 3 device in the US. In that case, you can update the device to the latest version by simply going to the system settings and then to the software update. If you haven’t received the update, you should wait for some time, as it may arrive in the next few days.


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Samsung rolls out the March 2024 security patch update for the Galaxy S23 FE devices in the US

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Samsung has rolled out the March 2024 security patch to almost all devices but still needs to complete the update distribution to all eligible devices. So, gradually expanding the update to remaining devices, the company has started rolling out the update for the Galaxy S23 FE in the US.

Notably, the Galaxy S23 FE devices are getting a new update in the carrier-unlocked version with the firmware version number S711U1UES2BXBF. The update has already been rolled out to almost all carriers, including AT&T, Bluegrass Cellular, C-Spire, Cellular South, Comcast, Cricket, DISH, MetroPCS, T-Mobile, Tracfone, US Cellular, Verizon, and Xfinity Mobile.

According to the official changelog, the March 2024 security patch is one of the standard maintenance updates that provides some internal improvements for the device, and there will be no visible changes available. In other words, users may experience some improvement in the functioning of devices, but it doesn’t particularly bring any specific changes for the device.

Going to the details, the March 2024 security patch includes more than 40 fixes, 37 of which are provided by Google and address the issues found in the Android OS, while 9 more features are introduced by Samsung that enhance the performance of Galaxy devices exclusively.

Suppose you are using the Galaxy S23 FE in the US. In that case, you can update the devices to the latest version by following the simple steps: first, go to the system settings, tap on the software update, and tap on the download and install button; if it shows a new update available, tap on the download button.


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