Samsung, the global technology giant, has recently expanded its retail presence in Canada with the opening of two new immersive Experience Stores. Located at the Square One Shopping Centre in Mississauga and the Bramalea City Centre Mall in Brampton, these stores aim to provide Canadians with a hands-on experience of Samsung’s innovative ecosystem of connected devices.
The first of the two stores, situated in Square One, officially opened its doors to the public on May 19, 2023. The second store, located in Bramalea City Centre, is set to open in early June, offering residents of Brampton and surrounding areas the opportunity to explore Samsung’s cutting-edge products and services.
The decision to open these Experience Stores aligns with Samsung Canada’s commitment to enhancing the customer experience. Krista Collinson, Samsung Canada’s Head of Direct to Consumer and Retail Excellence, emphasized the importance of physical interaction with their products, stating, “Our two new Samsung Experience Stores enable more Canadians to physically experience our innovative ecosystem of connected devices – which is an essential part of the online shopping experience,”
In a time where online shopping has become increasingly prevalent, Samsung recognizes the significance of providing customers with the ability to see, touch, and test their devices before making a purchase. These new stores aim to bridge the gap between the digital and physical retail experience, ensuring that customers have the flexibility to shop whenever, wherever, and however, they prefer.
Collinson further explained, “Our retail evolution is rooted in providing a best-in-class customer experience, offering Canadians the flexibility to shop when, where and how they want, while also meeting the needs of new customers.” Samsung’s dedication to customer-centricity is evident in their strategy of expanding physical retail spaces, which complements their existing online presence.
The Experience Stores will showcase Samsung’s wide range of products, including smartphones, tablets, wearables, home appliances, and other cutting-edge technologies. Customers will have the opportunity to interact with these devices, explore their features, and receive personalized guidance from knowledgeable staff members who are well-versed in Samsung’s product offerings.
Additionally, the stores will serve as a hub for various events and workshops, allowing customers to deepen their understanding of Samsung’s products and technologies. From hands-on demonstrations to interactive sessions, these experiences will empower customers to make informed decisions about their tech purchases.
Residents of Mississauga, Brampton, and the surrounding areas will have the exciting opportunity to experience the latest devices at the Samsung Experience Stores personally. These stores will showcase cutting-edge products such as the Samsung Galaxy S23 Ultra, Samsung Galaxy Book3, and the Samsung Galaxy Watch5. Knowledgeable Samsung experts will be available on-site to demonstrate how these devices seamlessly connect and work together, providing customers with an immersive and informative experience.
Moreover, these Experience Stores offer a range of convenient shopping options to cater to the diverse needs of Canadian consumers. Customers can choose to make their purchases in-store, take advantage of the order-ahead and pick-up service, or enjoy the endless aisle shopping experience. The endless aisle feature allows customers to browse through Samsung’s extensive portfolio of products, including TVs, monitors, appliances, and more, and make their selections based on their preferences.
For those eager to visit a Samsung Experience Store, locating the nearest store is simple. They can visit Samsung.ca/storelocator to find the store closest to their location. Alternatively, customers can explore the latest offers and innovations from Samsung by visiting Samsung.com/ca, providing them with the convenience of shopping online while accessing a wide range of products and exciting deals.
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