Samsung holds second spot in India market in 2Q23 with 15.7% market share

According to IDC’s Worldwide Quarterly Mobile phone Tracker, the first half of 2023 witnessed a 10% YoY decline in India’s smartphone market, shipping 64 million units. The report states that Vivo defeated Samsung in the second quarter of 2023 –  smartphone market. This is something that resembled the report of the 2020 first quarter when Vivo outperformed Samsung three years ago, when it seized 19.9% of the market and overtook Samsung with 18.9% to claim second place. It’s the second time in a row that Vivo has outrun Samsung in a race.

IDC’s Worldwide Quarterly Mobile Phone Tracker provides an accurate perspective of the mobile phone market from people who are most familiar with it. It offers a quarterly web database that provides performance information for each competitor in the market. Samsung tops the statistics table of Counterpoint and Canalys.  Additionally, in Q2 2023, worldwide smartphone shipments fell by 7.8% YoY. Vendors and channels provided discounts and exclusive promotions in an effort to get rid of inventory before the holiday season. 

Despite a 3% YoY dip, the market grew by 10% in the second quarter of 2023 compared to the prior quarter, hitting 34 million units. IDC India also revealed that Samsung was closely behind Vivo, its Chinese competitor with a market share of 15.6% in the second quarter of this year, with a margin of only 1%. Lower shipping numbers from companies that are active online, such as Xiaomi and realme, exacerbated the decline in online shipments. Tax cheating has been a major issue for the Chinese manufacturers. Tax evasion between the period of 2018-2019 and 2022-2023 points to custom duty and GST.

Realme holds third place with 12.6% followed by Oppo and Xiaomi with 11% of market value as stated by the IDC India. The Chinese brands OPPO, Vivo and Xiaomi committed a totalled amount of 9,000 crore as tax evasion. 

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