Netflix to open physical stores in the US

Previously, Netflix relied on sending DVDs to its users in order to generate revenue, and it appears that this pattern is returning to analog media. As first reported by Bloomberg, the streaming behemoth has oddly chosen to launch a handful of physical retail outlets known as Netflix House. Netflix plans to launch its first experience store in the United States in 2025, with plans to ultimately create more locations globally, in an effort to get viewers away from the sofa. These would resemble miniature theme parks with food and drink service, retail sales, and immersive displays inspired by popular titles such as “Stranger Things” and “Squid Game.”

The boutiques, which go by the name “Netflix House,” won’t be the business’s first venture into retail. Netflix has already experimented with pop-up stores and experiences in a few places in addition to selling products in its online store. To promote series like Stranger Things and the influx of kitchen reality television, it has already launched a variety of pop-up events throughout the globe. Everyone may think that these shops are theme parks like Disney and NBCUniversal. It was also stated that the video streaming service would begin building physical locations in the US before potentially expanding to other countries.

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On the other side, the first-ever live athletic tournament for the brand, The Netflix Cup, was also announced by the video streaming company. In this event, Alex Albon, Lando Norris, Pierre Gasly, and Carlos Sainz will be the four Formula One drivers competing in the match, who were all included in Netflix’s Formula 1. Four golfers will compete, namely Collin Morikawa, Justin Thomas, Max Homa, and Rickie Fowler. November 14, 2023, at 3.00 PM PT will be the time of the event, and Los Vegas will be the location.

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