Samsung Ads made a two-pointed pitch at the IAB NewFronts to consumers and advertisers to enhance their experience.
The Korean brand ‘Samsung’ is now offering new premium content to its free streaming service, Samsung TV Plus,across various genres for consumers. On the other side, Samsung Ads is using artificial intelligence just to offer improved ad targeting and results. The giant foregrounds its strong market position as America’s first choice for TV and the undisputed global leader for 18 years, continuing to innovate and transform living rooms in central hubs.
Samsung is now setting up to expand its investment in the Samsung TV Plus service with an all-new premium programming partnership. The service, which grew more than 60% year-over-year, announced a suite of major league channels that will deliver live sports from Major League Baseball (MLB) and more. The detailed information is mentioned below.
- MLB: Samsung TV Plus is collaborating with Major League Baseball (MLB) to debut a new MLB FAST channel. Although this channel will not offer live games, it will offer baseball fans weekly game replays, Minor League game replays, game recaps, and other exclusive content.
- PGA TOUR: This will offer total coverage of all things PGA TOUR, with behind-the-scenes programming, documentaries, tournament recaps, highlights, competitions, and so on.
- AHL: Once this report comes into practice, Samsung TV Plus will be the first FAST platform to air live American Hockey League games through the Los Angeles Kings affiliate, the Ontario Reign.
- Formula One Channel: The Formula 1 Channel is the best destination for fans to catch up on all the actions from F1, F2, F3, and F1 Academy races throughout the season, including analysis, replays, and documentaries.
- One Championship TV: The debut of ONE Championship TV will introduce combat sports content to the service. Featuring unique live events on TV Plus, highlights, series, and behind-the-scenes access from the world’s largest martial arts organization,.
Apart from these, for the music enthusiast, Samsung TV Plus is announcing an exclusive partnership with Warner Music, which will boost the approximately 500 existing premium national and local channels already on Samsung TV Plus. Warner Music content will appear in Samsung TV Plus’ recently launched dedicated music destination and will feature exclusive music playlists, for instance, The Drop and Artist Odyssey.
Samsung Ads is stretching its suite of AI-powered performance solutions, Smart Outcomes, with two new solutions, Smart Acquisition and CTV to Mobile, to make advertising smarter with smart outcomes.
