Samsung holds an 84% market share and leads smartphone sales in the third quarter


As per the most recent industry statistics from Yonhap News (via Korea JoongAng Daily) in Q3 2023, Samsung Electronics captured more than 80% of the smartphone market share, or precisely 84%, in its home country of South Korea. These astounding figures coincide with declining demand for high-end smartphones and other devices, according to Counterpoint Research. The figures from market research firm Counterpoint Research reveal that the sales of cellphones in the nation between July and September totaled about 3.4 million, a 10% decrease from the same time last year.

Apple’s market share grew by 2 percentage points to 15% during the time under review, even with its most recent iPhone 15 series being delayed and just arriving in shops in October. The remaining 1% of the market was occupied by other smartphone manufacturers, including Motorola, Inc. This is great, as despite the postponed release of its Apple iPhone 15 series, these are noteworthy figures for the American smartphone manufacturer. For your information, the October release of the iPhone 15 series was in South Korea.

The Galaxy Z 5 series paved the way for Samsung’s great market share

The Galaxy Z Fold 5 and Galaxy Z Flip 5 models were in high demand in South Korea, which also helped Samsung maintain its dominant position to get 84% market share. Young people in the nation were drawn to the models’ distinctive features. This again implies Samsung’s decision to bring its fifth generation of foldables early was a great shot. With the launch of the Galaxy S24 series earlier, there are great chances for Samsung to get into the top position for the first quarter of 2024.

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