In order to highlight the potential of its gaming devices, Samsung has partnered with Activision Blizzard EMEA. The “Embrace Your Game” campaign is a groundbreaking example of co-marketing that brings together top gaming brands and some of the most played games of the modern era. By collaborating with Activision Blizzard EMEA, the industry leader in video games, Samsung Electronics has taken a calculated strategic decision to launch the campaign.
The purpose of this partnership is to use the popularity of popular games to direct marketing campaigns for Samsung’s wide range of gaming products, which include anything from high-tech TVs and monitors to the newest Galaxy smartphones. The ad, which promotes Samsung’s extensive gaming portfolio, will be launched across Europe through Samsung’s digital platforms. Samsung launched the “Gamer Training” program as a key component of the promotion.
With the help of this program, gamers may access updated information on the Samsung Game Portal and get helpful advice from content developers and expert players. To maximize the gaming experience, the program combines interactive training sessions, video seminars, tutorials, and product recommendations. Using some of Activision Blizzard’s most well-known video games, including World of Warcraft, Diablo Immortal, Overwatch 2, and Crash Team Rumble, the campaign targets Samsung gaming audiences in 17 regions and 44 countries.
Demonstrations of the newest gaming technologies and unique first looks at Samsung items are also offered under the “Gamer Training” program. Activision Blizzard is now going through a lot of changes, such as the CEO leaving the company and Microsoft acquiring it soon. Samsung’s dedication to gaming in the face of these industry shifts is demonstrated by their relationship.
The Chief Marketing Officer for Samsung Europe said, “The world of gaming is evolving. At Samsung, we want to support all gamers, from casual to professional. […] Embrace Your Game offers all types of gamers the opportunity to fully immerse themselves in their video games, from home or anywhere else.”
Thanks to “SamMobile“
Passionate about technology at the service of digital entertainment that can be used through any platform. Music, movies and video games have always taken up a good part of his free time, but he doesn’t give up outdoor activities, from simple walks to cycling and skiing. He has been producing editorial content for SamLover since 2022 and has run a computer and telephony store for 3 decades.