An American multinational retail corporation, Walmart Inc., recently shared its plans to officially buy the smart TV brand Vizio in a deal worth $2.3 billion.
At first, Walmart stated that this investment was part of its strategy to expand its Walmart Connect advertising business, but market observers say this transaction may probably have some negative impact on the smart TV position of Samsung.
Undoubtedly, Samsung is one of the top TV brands in the USA, but that doesn’t mean other brands such as Walmart and Vizio don’t have enough power to topple over the Korean giants and grab the top two spots on the podium for themselves.
One of the strong points lies in the TV operating system of Vizio for this possible outcome, SmartCast, which has been enhancing its market reach and net revenue and contributed to a 27% annual increase in advertising revenue for Vizio back in 2023.
In the USA, Walmart has its own TV brand named ONN, and at the moment, this currently operates on the Roku TV platform. On the other hand, Vizio’s SmartCast TV OS is grabbing the ground, and it is appearing that this addition probably means the ONN TV brand will switch over to SmartCast and permits Walmart to record higher advertising revenue gains.
As per the reports from TrendForce, there are higher chances that combining the ONN and SmartCast will give Walmart’s TV company and Vizio enough combined market share to overtake Samsung, the smart TV market leader in the USA, in 2024. It is also expected that these two brands could break into the top five TV brands widely.
Walmart’s ONN, already superior to TCL, Vizio, Hisense, and LG, will meet the second-largest TV brand position in the USA behind Samsung. The tipster also pointed out that, by combining forces, ONN could become the 2nd-largest TV brand in the USA, and Vizio could house the top spot, pushing Samsung down to the 3rd position.
