Samsung starts a new campaign to celebrate the Olympics and Paralympics, which are scheduled to be organized in the next few months of this year. The company has named the campaign “Open Always Wins. Through this program, Samsung advertises its brand value of openness with the Olympic and Paralympic Games.
Going into previous company involvement in these events, the Korean giant has always been partnered with the Olympics since the Olympic Winter Games in Nagano in 1998. The company’s commitment to the Olympic movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Meanwhile, in the Paralympic Games, the company has been invoked since 2006. It has proudly supported the Paralympic movement and encouraged athletes and fans worldwide to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology.
The latest campaign, which is themed “Open, ‘Always Win,’ gives a message about the brand’s belief that openness enables new perspectives and unlimited possibilities that will serve as the heart of its Paris 2024 programming.
In the latest campaign, it shares the stories of team Samsung Galaxy skateboarder Aurelien Giraud (France), ara sprinter Johannes Floors (Germany), and breakdancer Sarah Bee (France) and demonstrates how being open enables you to do extraordinary things.
Additionally, Samsung has also unveiled a brand new showcase, the Olympic Rendezvous @ Samsung Champs-Elysees 125. In this showcase, the company is all set to bring a whole new express to the Olympic and Paralympic Games fans on an epic journey to Paris 2024. In this event, fans can relive the past Games moments with Galaxy, explore the latest innovations, and create long memories with Galaxy AI.
“The entire space is designed to celebrate Samsung’s commitment to openness,” said Jean Nouvel. “The abstract graphic façade captures the reflections of movements and lights that appear and disappear in an instant, while the matte, reflective white mirrors in the lobby invite the discovery of the latest innovations.”
The Olympic rendezvous at Samsung, located at 125 Avenue Champs-Elysees, will open its doors to the public on May 3 and run until October 31 from 10:00 to 20:00 for Monday to Saturday, while on Sunday it will be open from 11:00 to 20:00. In this showcase, there will be a series of special events throughout the summer that will be open to anyone who wants to immerse themselves in the Olympic and Paralympic Games in Paris 2024.
