Samsung Display has established a new R&D team dedicated to developing OLED products for Apple.
According to reports from China, Samsung Display created a new R&D team specifically to develop OLED products for Apple, titled the team ‘A Team.” It is a part of Samsung’s Giheung Research Institute in South Korea.
Undoubtedly, Apple is an immensely essential customer for Samsung Display, and up until currently, SDC has been the leading provider of OLED displays for Apple. This move seems like an interesting one by SDC. In a way, the giant is grabbing the majority of orders for iPhone AMOLEDs.
However, Apple is setting up to embrace OLEDs in IT products, starting with tablets, which are turning things around. If the reports are to be believed, LG Display is Apple’s main provider of iPad AMOLEDs for first-generation devices, as the brand has greater experience with collective OLED architectures.
The Korean giant has been struggling to boost the production of such panels. It is also feeling pressure from China-based AMOLED producers, which are increasing their production capabilities and starting to win Apple display orders. It will be quite interesting to see whether SDC introduces technologies exclusively for Apple or if they just want to accelerate their OLED R&D for all their customers, which include Samsung itself.
It is reported that Apple is aiming to replace all of its IT displays with OLEDs over the next few years, which include tablets, laptops, and monitors. On the other hand, Apple itself is setting up its OLED-related technology.
