Samsung is dedicated to focusing on artificial intelligence (AI) in the upcoming phones of 2024; the key reason behind this is to lead the AI market.
Samsung is now looking forward to planning a significant change in strategy, as it is now positioning itself as a pioneer in AI technology and even wants to leave the traditional “smartphone” behind. The Korean giant has already taken legal action to register terms like “AI Smartphone” and “AI Phone” as trademarks, showing that it does not want to leave the traditional designations completely, even if a different posture is publicly held.
Samsung took an initial crucial step with the recently launched Galaxy S24 series, which brought a wave of AI functions under the title “Galaxy AI.” However, however in some scenarios, they rely on Google’s AI technology, and the Galaxy S24 boasts more AI functionality than Google’s own Pixel smartphones. Samsung executives reflect on its AI push as significant as the debut of the very first iPhone, highlighting their top hopes for the AI technology. A recent report from Korea hints that Samsung is even prioritizing its new AI strategy over the advancement of its camera technology.
With the world’s highest sales among Android manufacturers, the Korean giant is in a unique position to bring AI tools to a broad user base. The question of whether the term’smartphone’ is still up-to-date is rising under debate. Maybe “AI Phone” will be the new title. However, it will be interesting to see whether the Korean giant can meet the high expectations, especially when Google is presently trying hard for similar challenges.
