Despite being the leading smartphone, the Korean brand ‘Samsung’ is a step down from Apple since the brand was the second-biggest tablet brand in the USA.
Undoubtedly, Samsung and Apple are the two biggest rivals in the tech industry. In the USA, it seems that Samsung may have yet to be able to satisfy the customer, and as a result, it is unable to defeat its rival, Apple.
The Korean brand was the second-biggest tablet brand in the USA in the first quarter of 2024.
If the new report from Canalys is to be believed, then Samsung is in second place in the US tablet market.
In the first quarter of the year, Samsung sold nearly 1.8 million Galaxy Tab devices and captured an 18.5% market share, which is just 2% higher as compared to the first quarter of 2023. In Q1 2023, it shipped 1.76 million tablets and captured a 16.3% market share.
In the last quarter, the brand debuted a bunch of new devices in the US, including the Galaxy Tab A9+, the Galaxy Tab S9 FE, and the Galaxy Tab S9 FE+. It also sells the Galaxy Tab S9 series for customers who are interested in premium tablets that feature an OLED display and flagship-grade performance.
On the comparison side, Apple ranked first with 4.92 million shipments of iPads and captured more than half (50.8%) of the tablet market in the US.
Noticeably, these numbers fell to 8.8% as compared to last year, when it shipped 5.4 million iPads. It seems that Apple’s market share might improve by the end of Q2 2024, as the company launched its new iPad Pro lineup with Tandem OLED panels.
Amazon sells budgetable Fire tablets; it shipped 1.6 million tablets in Q1 2024 and captured a 16.5% market share. As compared to Q1 2023, it faces a massive drop of 21.5%. Whereas the Chinese firm sold just 389,000 tablets and managed to capture just 4% of the market. That is a drop of 35.4% from Q1 2023.
Microsoft delivered 262,000 Surface tablet PCs running Windows and earned a 2.7% share in the US during Q1 2024. Its shipments dropped by 30.1% compared to Q1 2023. Samsung is supposed to launch its next-generation tablet series, the Galaxy Tab S10, early next year.
