Samsung is expected to lose its leading position in the global smartphone market, as its rival, Apple, is predicted to lead the market with 19.4 percent market share.
Samsung and Apple are the two biggest rivals in the smartphone market, and both firms hardly miss any chance to surpass or poke one another. Meanwhile, a new report from Bloomberg revealed that according to the prediction of Counterpoint Research, Apple is expected to hold about 19.4 percent of the shipment market share in 2025.
If the prediction comes true, Apple will surpass Samsung in the global smartphone market after 14 years, and this will be the first time since 2011 that it has reached the number one position in terms of output, thanks to about 10% growth in iPhone sales. Samsung could lose its top position, as it secured only 4.6% growth in the Galaxy line.
The recently launched iPhone 17 is the key successor of this 10% growth, especially in major markets like the US and China. According to the report, Apple is expected to retain its lead until 2029.
On the rivalry side, Samsung is not only competing with Apple but also facing tough competition from Chinese brands. However, the Korean smartphone brand is leading the smartphone market. It will be interesting to see whether this prediction will come true and how Samsung will deal with this situation.
