The Korean brand ‘Samsung’ is not just leading the tech industry but also sponsoring the Olympics and Paralympics. Now, it is shaking hands with surfing, skateboarding, and breaking leagues to promote these sports as well as their communities on the road to the 2024 Paris Olympics.
Earlier this year, the official theme Samsung announced for the Olympic and Paralympic Games Paris 2024 was ‘Open always wins’. This theme pretends that Samsung values open-mindedness and new experiences. The giants believe that surfing, skateboarding, and breaking are all important aspects of this theme, and they plan to support these sports as well as their communities.
Stephanie Choi, EVP and Head of Marketing for Mobile Experience Business at Samsung Electronics, stated that “an “open mindset to try new things, the determination to push the limits of what’s possible, and a culture of inclusivity that embraces everyone lie at the heart of each sport. These attributes are something we at Samsung are also passionate about, and we are honored to support these three organizations and their athletes and recognize their communities—nnot only as the countdown to Paris 2024 continues, but as they work to open their sports to the world every day.”
Samsung will engage WSL, SLS, and PBT athletes and fan bases at key events on the Road to the Games. On behalf of this new collaboration, Samsung will introduce a new initiative next month that will showcase the legendary athletes and unique cultures of surfing, skateboarding, and breaking communities.
It is expected that more detailed information regarding this new collaboration, community initiative, and partnership activities will come soon in the coming weeks.
