Samsung and Apple are the two biggest rivals of each other in the tech industry, as both brands never miss the chance to put down each other’s firm. Now the Korean giant has published a new commercial for its current flagship tablet, and the key reason behind this is pretty clear: to throw a dig at the competition.
Apple introduced a new iPad at a lunch event on May 7th. During the event, the giant also showed a commercial called ‘Crush’ that resulted in a lot of controversy.
Apple showcases a hydraulic press physically crushing musical instruments, paints, books, camera lenses, and more ahead of evidently revealing an iPad Pro, unfortunately, which backfired. Creative professionals saw a profound sense—a metaphor for technology replacing traditional forms of creativity. Many felt the impoliteness of artists and their professions, especially considering the rise of AI-powered art creation.
However, every single person is free to have their own opinion, but Apple’s intention was beyond question—not this, but more to show how the new device in the house was able to encompass a whole series of tools and elements. Not only this, but the firm was forced to apologize publicly, removing the commercial from television publication.
On the other hand, Samsung took all this fuss as a golden opportunity and capitalized on Apple’s controversial “Crush” ad, and Samsung released a counter-ad in which a musician walking through the wreckage left by Apple’s hydraulic press then picked up a partially destroyed guitar and started playing music. The center-worthy point of the ad is a Samsung Galaxy Tab S9 Ultra housed on a tripod nearby.
