Samsung is working on its next flagship Exynos 2600 chipset, for which it is now considering lowering the price compared to the Snapdragon to increase competitiveness and expand market share in Korea and Asian markets.
Under the hood, Samsung is actively working on an in-house 2nm-based Exynos 2600 SoC to launch next year. It’s almost confirmed that the company will use this chip initially for the Galaxy S26 and Galaxy S26 Plus models.
Meanwhile, a new report revealed that Samsung is considering lowering the Exynos 2600 price by about $20 to $30 compared to the Snapdragon to increase competitiveness and expand market share in Korea and the Asian market. According to reports, Samsung System LSI is collaborating with the MX division to set a lower price for the Exynos 2600 than Qualcomm’s chip.
The upcoming Exynos 2600 appears poised to challenge Qualcomm by being the industry’s first to adopt the 2nm Gate-All-Around (GAA) process, which is expected to boost performance and power efficiency while also securing price competitiveness.
As per the report, an industry official stated, “Although the Exynos 2600 reportedly posted good indicators in benchmark results, the performance when it is actually installed and run in a smartphone is entirely separate,” and also added, “Apple and Qualcomm’s chips adopt custom core designs to optimize for smartphones, focusing on real-world use rather than the chip’s own benchmarks, and this follows the same logic.”
However, Samsung hasn’t come up on the front foot to reveal its official strategy regarding the Exynos 2600 chipset; it remains to be seen exactly what will happen next.
