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Samsung Began Running Advertisements About The Galaxy Unpacked Event At Major Landmarks Globally

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In recent days it has emerged that the long-awaited launch event of Samsung Galaxy Z Fold4 and Galaxy Z Flip4 is scheduled for Wednesday, August 10, 2022 and in these days the official confirmation has arrived from the Korean giant.

Samsung Electronics announced on Sunday that it had started running digital signage advertisements about the Galaxy Unpacked event at iconic locations around the world. These ads can be seen in Times Square in New York, Piccadilly Circus in London, Tai Koo Li in Chengdu, China, CentralWorld in Bangkok, Thailand, Milan’s Duomo square in Italy, and Callao Square in Madrid, Spain.

According to the Samsung “This advertisement shows that Galaxy foldable products are changing the way people use mobile devices beyond just a new form factor. It also shows people can work, enjoy and have new experiences capturing important moments in their lives through new products, which overcome the existing limitations of smartphones,”

On August 10, Samsung will host the Galaxy Unpacked 2022 event. The company will launch pop-up shops in London and New York at the same time to allow more customers to test out its newest devices through August 31.

Samsung Galaxy fans may see the company’s vision and philosophy in mobile innovation at the event, according to Stephanie Choi, executive vice president and head of marketing at the company’s MX business.

“As the world opens up to new experiences, we are reimagining Unpacked through the lens of our Galaxy openness philosophy to match the creativity of our unparalleled new foldables. Our ambition is not just to innovate new technologies but also to innovate our marketing approach. To accomplish this, we will ensure that the Galaxy experience is open to everyone,” she said via the company’s newsroom.

“We are a team of passionate individuals dedicated to providing quality content that keeps you updated and gives you the edge in the latest smartphone development. Your feedback and response are valuable to us, So please share your feedback and suggestions in the comments. Until then, we will see you all next time.”


Harsh is a seasoned technology enthusiast with a deep passion for Android. Since its announcement in 2007, he has closely followed the evolution of this operating system, gaining a comprehensive understanding of its features and capabilities. His background in Android, IT, and Journalism has equipped him with the skills to analyze and present complex technological concepts in a clear and engaging manner. As the Editor-in-Chief at Samlover.com, Harsh is dedicated to sharing his knowledge and experiences about Android, services, and applications with the world.

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Samsung Boost Exynos GPU & Hiring Developers In The US & India

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Samsung Electronics is concurrently hiring developers in the U.S. and India regions to energize its graphics processing unit (GPU) technology capabilities. 

The Korean Electronics firm stated that it is pursuing talent in several positions, from GPU design to performance advancement, graphics drivers, and application processor (AP) software development, including GPUs. 

The Korean brand is hiring developers at its R&D centers in Austin (SARC) to support its graphics processing unit technology. They are located in Austin, USA, where Samsung Electronics’ R&D center is located (SARC), San Jose (ACL), and Bengaluru, India (SSIR). The aim behind this decision appears to be to upgrade the overall performance of their application processors (AP) by concentrating on the GPU technology within them. 

A semiconductor industry official stated that “the Exynos portfolio of GPUs equipped with GPUs is expanding not only for high-spec but also for mid-to-low-end smartphone APs and automotive APs,” plus “the importance of GPUs for processing high-volume data is gradually expanding.”

Samsung Electronics has not developed its GPUs yet, although its Semiconductor Business Division (DS) GPU development team has partnered with SARC· ACL· It is a part of SSIR and is currently in charge of optimizing GPUs for smartphone APs. GPUs developed in collaboration with AMD are being applied to mobile applications. A few years ago, in 2022, the first AMD GPU named ‘Xclipse’ was installed in the Exynos 2200 chipset. 

Although issues with heat generation as well as performance limitations were boosted along with the Exynos 2200, Samsung has since stepped up its development to regain the reliability and competitiveness of the Exynos. It is expected that the GPU development team at Samsung could work with AMD on next-generation GPU development and performance optimization. 

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Samsung Galaxy AI Features Not Stay Free Forever: Will You Pay for It?

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Experience your Samsung Galaxy AI while you can, since they won’t be free forever. Samsung earlier this year introduced a powerful package of AI features named ‘Galaxy AI’ on the Galaxy S24 series and later expanded it to other Galaxy flagship devices. 

Samsung Galaxy AI Features Not Free

The Samsung Galaxy AI package includes multiple features such as Circle to Search, Chat Assist, Live Translate, generative wallpaper, and many more for enhancing the users’ experience, but unfortunately, they are no longer available for free. This is being speculated on in an official statement. 

On the official Galaxy AI page, Samsung mentioned in the terms and conditions section that “Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.” 

By this statement, it’s pretty clear that these Galaxy AI features are only available for free until 2025; after that, it will start asking for charges for using these novelties. However, the brand has not yet mentioned or unveiled how much it will cost or if it will offer plans for it. 

Somehow, the statement mentioned above pointed toward two notes: the first is that maybe the Korean giant is planning to support and upgrade Galaxy AI going forward, possibly adding new features alongside the next-generation Galaxy S25 in 2025, and the next is that after this year, when your base has grown and become established and some of you have grown comfortable with features like Translate, the trap will spring. 

On the other side, Google is also expected to charge for access to generative AI features, such as Gemini. It is just one part of Google One and has already offered both free and paid tiers. Along with the free tier, users can access 60 requests per minute and perform a wide range of image as well as text tasks. Whereas, with the paid tier, users have the power to access more than 60 requests but are charged $0.000125 per 1k character and $0.0025 per image. 

Here’s the question: Do people pay for the Galaxy AI features? 

Galaxy AI includes various features that are divided into two categories: one that works offline (live translation, chat translation, style and grammar, and more), and the second that requires an internet connection (summarize for Samsung Internet and more). If the brand asks for charges for AI features that don’t even require an internet connection, it’s pretty hard to believe users will agree or be interested in paying for them. On the other hand, if the brand charges for the Galaxy AI features that require an internet connection, there is quite a high chance that premium users will agree to pay. 

Why is Samsung looking forward to asking for charges to use the Galaxy AI features? 

In a way, Galaxy AI features are using different servers; for instance, Google for Circle to Search features. This means that Samsung should pay Google and another server provider, so maybe that’s the reason why the brand is looking forward to asking for the charges for Galaxy AI features. 

However, Samsung behind this decision has not revealed any reason officially yet, but it will be interesting to see what new changes it will introduce and how much it asks to pay for using Galaxy AI. 


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Samsung Wallet Takes Over 70% Upgrade Rate From Samsung Pay in South Korea

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Samsung debuted a digital wallet application named ‘Samsung Wallet’ a couple of days ago, on March 20, in place of the Samsung Pay app in its home country. Within a few days, it made its reach significantly. 

Samsung has disclosed the matrix of the newly launched Samsung Wallet, according to which, within countable days, 70% of people who were using Samsung Pay on their Galaxy device have updated the older app to the latest ‘Samsung Wallet’ as reports are unveiling. 

Apart from this, the Korean giants have also stated that the ratio of Samsung Pay users aged between 10 and 20 who updated the application to Samsung Wallet was even higher, 75%. Somehow,  this appears to be a direct result of the brand’s promotion that has been running for those people. 

In South Korea, Samsung Wallet supports the Mobile Driver’s License and Mobile National Veterans Registration Card, which even have the’same legal effect as real ID cards.’ and are also permitted to be ‘used for voter identification purposes in public institutions and financial institutions that require identification, as well as in the 22nd National Assembly election on April 10.’

On behalf of this latest significant achievement, a Samsung official stated that’ “Samsung Wallet’s various additional features are rapidly changing users’ daily lives. We hope you will experience the era of electronic wallets that have become safer and more convenient with various lifestyle features.”


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